Details of the 2020 National Capital Excellence in Communication Awards entries are listed below.
ICF Next on behalf of the Centers for Disease Control and Prevention (CDC) National Diabetes Prevention Program received the Best in Show for their entry: Diabetes Alert Day 2019®: Reaching Multicultural Audiences.
2020 National Capital Excellence in Communication Awards
Crisis Communications
National Capital Excellence in Communication Award
US Pharmacopeia and UpShift Strategies Removing Section 207 from the Lower Health Care Costs Act
In May 2019, legislation called the Lower Health Care Costs Act (LHCC) was introduced and included language (Section 207) that would eliminate mandatory USP public quality standards for biologic medicines. If enacted, this legislation could significantly impact the future of USP standards-setting and the quality of medicine around the world.
National Capital Excellence in Communication Award
The Physicians Foundation and JPA Health Vital Signs: Attend to Your Wellbeing
Physician suicide is a rising epidemic with one physician committing suicide each day. In recognition of National Physician Suicide Awareness Day, The Physicians Foundation launched a health campaign that reached more than 212,313 physicians, colleagues and loved ones – raising critical awareness and providing practical resources to prevent suicide.
Integrated Media Relations – Campaigns on Budget of $25,000 and Up
National Capital Excellence in Communication Award
Vanguard Communications Americans Say Current Events a Source of Significant Stress
For the Americans Say Current Events a Source of Significant Stress campaign by the American Psychological Association and Vanguard, the campaign explored the stress Americans feel around specific events being reported in the news. The survey results served as a vehicle for important conversations in the media about mental health and its connection to stress, while emphasizing the role psychologists play in mental well-being.
Certificate of Excellence
The Physicians Foundation and JPA Health Vital Signs: Attend to Your Wellbeing
Physician suicide is a rising epidemic with one physician committing suicide each day. In recognition of National Physician Suicide Awareness Day, The Physicians Foundation launched a health campaign that reached more than 212,313 physicians, colleagues and loved ones – raising critical awareness and providing practical resources to prevent suicide.
Integrated Media Relations – Campaigns with a Budget Under $25,000
National Capital Excellence in Communication Award
LINK Strategic Partners DC Art All Night Community Engagement
DC Art All Night (AAN) is a comprehensive partnership with DC that offers a free all-night celebration of local art, culture and small business. LINK partnered with AAN last fall to help drive event attendance, strengthen brand awareness, and land more earned media coverage.
Media Relations
National Capital Excellence in Communication Award
RH Strategic Communications Charging Up Wi-Charge’s Visibly at the Consumer Electronics Show (CES)
Wi-Charge wanted to put the smart home, retail, commercial restroom and manufacturing industries on notice by making a big name for themselves at the 2020 Consumer Electronics Show (CES) and securing major coverage in top tier technology publications. The RH team developed a multi-pronged approach to achieve success at CES.
Certificate of Excellence
ICF Next on behalf of the Centers for Disease Control and Prevention (CDC) National Diabetes Prevention Program Diabetes Alert Day® 2019: Reaching Multicultural Audiences
More than 88 million American adults have prediabetes, and 80 percent don’t know they have it. Those most at risk are African Americans, Hispanics/Latinos and older adults. ICF Next partnered with the CDC to promote Diabetes Alert Day® to educate Americans about prediabetes and encourage them to join CDC’s Lifestyle Change Program.
Multicultural
National Capital Excellence in Communication Award
ICF Next on behalf of the Centers for Disease Control and Prevention (CDC) National Diabetes Prevention Program Diabetes Alert Day® 2019: Reaching Multicultural Audiences
More than 88 million American adults have prediabetes, and 80 percent don’t know they have it. Those most at risk are African Americans, Hispanics/Latinos and older adults. ICF Next partnered with the CDC to promote Diabetes Alert Day® to educate Americans about prediabetes and encourage them to join CDC’s Lifestyle Change Program.
Observances 7 Days or More Days
National Capital Excellence in Communication Award
ICF Next on behalf of the Centers for Disease Control and Prevention (CDC) National Diabetes Prevention Program Diabetes Alert Day® 2019: Reaching Multicultural Audiences
More than 88 million American adults have prediabetes, and 80 percent don’t know they have it. Those most at risk are African Americans, Hispanics/Latinos and older adults. ICF Next partnered with the CDC to promote Diabetes Alert Day® to educate Americans about prediabetes and encourage them to join CDC’s Lifestyle Change Program.
Public Affairs
National Capital Excellence in Communication Award
US Pharmacopeia and UpShift Strategies Removing Section 207 from the Lower Health Care Costs Act
In May 2019, legislation called the Lower Health Care Costs Act (LHCC) was introduced and included language (Section 207) that would eliminate mandatory USP public quality standards for biologic medicines. If enacted, this legislation could significantly impact the future of USP standards-setting and the quality of medicine around the world.
Public Service
National Capital Excellence in Communication Award
CURA Strategies Mental Health for US
CURA Strategies helped push mental health into the 2020 presidential election conversation with Mental Health for US, a coalition of 95 nonprofit organizations. The campaign united the largest coalition of organizations under a single mental health policy platform ever convened during an election cycle.
Certificate of Excellence
BRG Communications and Inova Health System 2019 Act on Addiction Public Service Announcement
In 2019, while a national dialogue around addiction dominated headlines, communities, families and individuals didn’t feel connected to the crisis. Inova recognized a need to spark local dialogue, engaged BRG to launch a campaign to destigmatize, build awareness, and encourage members of the Northern Va., community to act on addiction.
Public Service Announcements
National Capital Excellence in Communication Award
Crosby Marketing The “Good in You” Lives On: Inspiring Organ Donation Registration
In 2019, Crosby created the “Good in You” TV PSA for the Health Resources and Services Administration’s Division of Transplantation. The PSA tells the story of a man who dies but gives the gift of his organs to others, showing viewers how to let “the good in you live on.”
Publications
National Capital Excellence in Communication Award
Vanguard Communications and AmeriHealth Caritas Charities of America First Things First
The First Things First Guide was developed for an overarching campaign directed toward helping AmeriHealth Caritas District of Columbia (ACDC) members experience healthy pregnancies and deliver healthy babies. This document includes free local programs and resources for parents and parents-to-be.
Certificate of Excellence
Barbaricum ACCESS Magazine
The commemorative issue of ACCESS Magazine was designed to introduce a new agency: the Defense Counterintelligence and Security Agency (DCSA), honor the mission and history of the legacy agencies that transferred over, and showcase the new agency brand and culture.
Social Media
National Capital Excellence in Communication Award
Medicine360 and JPA Health Let’s Talk About It: Brittany’s Story
There are many barriers to accessing birth control, including fear of awkward conversations. Medicines360 sought to empower women to feel comfortable talking about their contraception needs. #NotAwkward, centered around the video Let’s Talk About It: Brittany’s Story, engaged 300,000 women to join the conversation and learn about birth control.
Website
National Capital Excellence in Communication Award
JPA Health and Milestone Pharmaceuticals Change of Heart: Relaunching for a Patient-Centric Website
Nearly 2M Americans live with paroxysmal supraventricular tachycardia (PSVT), a commonly misdiagnosed arrhythmia spiking heart rate to 250+ beats per minute. JPA supported Milestone to relaunch a now patient-centric corporate brand via MilestonePharma.com, timed to their initial public offering. Over 2019, website traffic increased 75%, with 91% being first timers.
