Expired Beyond ChatGPT: The Rise of the Communications Engineer, Generative Content and Predictive PR

Are you ready for the next paradigm shift in PR? Predictive PR is already starting to remove the guesswork from the pitch process, and the days of “spray and pray” are quickly becoming history. The future sis about making modern PR professionals more performative productive, and predictive using AI tools, from helping to generate first draft press releases, pitches and social posts to spotting and fighting disinformation. To future-proof yourself and your practice, we all need to start thinking of ourselves as “communications engineers,” a term recently coined by Aaron Kwittken, Founder and CEO, PRophet and Immediate Past President, PRSA-New York.

We’d love you to join Aaron for a webinar exclusively for members of the PRSA National NCC and the National Association of Government Communicators (NAGC).

This discussion will be moderated by Aaron Kwittken. Here’s what we’ll be talking about:

**PR’s “interiority” and “inferiority” problem
**What is AI, what is “generative AI” and how it can make us more predictive, performative and productive
**How can we use AI to identify, strengthen and manage relationships with journalists and influencers?
**How can we use AI to combat disinformation?
**What does it mean to be a modern communications professional and a communications engineer?