Expired Beyond the Email Blast: How to Turn Your Members into Your Most Powerful Advocates

Associations have a secret weapon most never fully deploy — their own members. Drawing on 25+ years of communications, advocacy, and coalition-building across sectors, Beth Kanter, executive vice president at SKDK, will break down how to identify grassroots champions, equip them with the right messages and tools, and sustain their engagement beyond a single moment. Attendees will leave with practical frameworks they can put to work immediately, regardless of budget or staff size.