ExpiredWorkshop: Data-Driven PR Metrics

Most communications and public relations professionals are sitting on a wealth of data that they are unaware of how to leverage. The experts at ParsonsTKO are partnering with PRSA NCC to bring you a two-part workshop that will teach you how to unlock the treasure chest of data that you may have and how to use it to make more informed decisions. Whether you are a senior-level executive or a practitioner creating content, you will learn where your data could be hiding and how to bring it to the forefront of your engagement strategy.

Workshop Attendees will Learn:

• Unconventional and commonly overlooked ways to use data they already have
• How to use their data to track the most important pieces of their strategy
• Ways to use data to plan for future strategies in addition to demonstrating past successes

This is a two-part workshop, to be held on:

• August 19, 2021, 9:30am – 11:00am
• August 26, 2021, 9:30am – 11:00am

About the Instructors:

Rick Richards, Digital Business Analyst, ParsonsTKO
Rick comes to ParsonsTKO with 7 years of experience crafting and implementing content strategies and digital transformations for non-profits and small businesses. As a strategist and analyst, he brings his subject-matter expertise to bear, married to a deep and never-ending curiosity for exploring each client’s unique values and gifts.

Rick can help drive the connecting of your organizational vision to tangible and achievable milestones, driving your projects forward efficiently.

Adam Good, Senior Strategist, ParsonsTKO
Adam Good has been working with organizations on their engagement strategies and platforms since “social widgets” were a thing and MySpace was still the space. He blends his professional experience in communication strategy, organizational change and digital engagement with a lifelong love of board games, music production and experimental poetry and art. The throughline connecting these interests is an abiding fascination with the systems that connect and empower people to have meaningful experiences and change the world.

Through Adam’s independent art practice focused on collaborative, interactive experiences, he has had the honor of presenting work at institutions such as the Phillips Collection, Bien/Bielle Festival of Photography, Corcoran College of Art and Textile Museum in Washington, DC.