- September 9, 2021
8:30 am EDT - 9:30 am EDT
The pandemic has produced a tectonic shift in media consumption, especially among DC insiders and policymakers, with a significant uptick in podcast, video streaming, LinkedIn and internet radio usage. Key audiences are no longer concentrated in a single building or zip code, which requires a more proactive targeting approach. As people prepare to return to work, many of these trends are likely to remain. These changes are against a backdrop of expanding restrictions from tech giants like Google aimed at increasing user privacy, which are set to significantly limit the precision of digital targeting capabilities in the near future. During this session, Philippa Levenberg, Vice President of Digital Strategy at Qorvis Communications, will outline these developments, as well as how to utilize these digital and social platforms effectively to reach influential beltway audiences.
About the speaker:
Philippa Levenberg is Vice President of Digital Strategy at Qorvis Communications, a global public affairs firm based in D.C. and part of the Publicis Groupe. For more than a decade, Philippa has used digital and social media strategies to manage reputations, engage advocates, navigate crises, and shape policy outcomes on behalf of corporations and associations. She has been named a Social Media “Mover and Shaker” by PR News and Social Media Today and nominated for both the “2018 Excellence in Advocacy Awards” by Professional Women in Advocacy and the “2017 Emerging Leader Award” by Washington Women in Public Relations.
Venue: ZOOM Meeting