Expired Email Writing Masterclass

Communicating in today’s overcrowded inbox means understanding how to reach busy, distracted audiences and help them quickly understand your message. This deep-dive email workshop will introduce practical writing hacks to help you send emails that get opened and get results.

We’ll practice keeping text short and actionable to guide readers to the right information or outcome. We’ll also look at ways to “win the inbox” with strong subject lines and preview text. We’ll talk about common email stumbling blocks and ways to keep your text concise even when you need to be formal, share complex information, or communicate with multiple stakeholder groups at the same time.

In this workshop, you will:

● Learn how your busy audience reads on screens
● Learn the ART tool for audience awareness and use it to define your audience and your desired outcome for an email draft
● Maximize the impact of your preview text and apply a simple formula for clickable subject lines
● Reorganize your email draft using key principles of information design
● Learn and apply high-impact edits for clarity and concision
● Seek and destroy filler words and hedging language (that may be invisible to you)
● Try out tools to help you catch wordiness and errors before you hit send

Participants are encouraged to bring an (ideally unsent) email draft that they can revise throughout the workshop.

About the Instructor

Casey Mank is the Co-Founder of Bold Type, a women-owned communications training firm that helps people write more clearly and effectively at work. She has taught in composition classrooms and university writing centers for over 10 years, and currently works with graduate students at Georgetown University’s McDonough School of Business and School of Nursing and Health Studies. Casey is a board member at the nonprofit Center for Plain Language, where she serves as head judge for the annual ClearMark Awards, recognizing the best in plain language communications. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.