Expired How to Turn a One Day Story into Sustained Narrative

Something happens. It’s a big event. The “day one” news is everywhere. How do you tap into this coverage and hone it in an ongoing, lingering, and strategic way for “day two,” “week two,” and even “month two” stories? Strategically extending the length and buzz around a story requires compelling spokespeople, thoughtful relationship-building, and, authentic social media. During this event, Robert Conner of Scott Circle Communications will dive deep into this while using the case example of East Palestine, Ohio’s train derailment to illuminate how this all works in concert so that the day-one-only stories will be a thing of the past for your PR practice and clients.