ExpiredInstagram Bootcamp: Create Captivating Content To Beat the Algorithm

Social media platforms release new features and capabilities almost daily and communicators are tasked with keeping up. Whether Instagram is already part of your communications strategy or if you are thinking about expanding to this platform, you are likely aware of how much the platform has changed over the past couple of years.

These changes have only made it an even more powerful tool for businesses and organizations. This interactive workshop will walk you through how to best leverage Instagram to create real impact for your organization. We’ll introduce the Engagement Drivers, a tool proven-effective in creating captivating content.

This is an opportunity to learn how to take advantage of the features Instagram has to offer today, while using frameworks to be able to adapt your strategy as Instagram evolves.

Workshop Takeaways Include:

• Introducing framework to organize capabilities and outcomes
• Optimizing your profile
• Creating winning Instagram content
• Hashtag strategy and research

Presenter

Brittany Abdool, VP of Social and Digital Media at Social Driver
Brittany has over a decade of experience leading clients to meet their most challenging business objectives through social and digital media. With most of her career in agencies, she is an award-winning strategist working with clients ranging from startups to national associations to Fortune 100 consumer brands. Brittany currently leads a team of media, advertising, insights, and creative strategists and producers. Working with Accenture, Bank of America, Ford Motor Company, Blue Cross Blue Shield, Exelon, and brands alike, she seamlessly integrates innovative social strategies into their complex marketing and communication plans. Brittany served on the Board of Directors for Washington Women in Public Relations for three years before relocating to Chicago.