Expired Master Communication Measurement Success with Measurement Queen Katie Delahaye Paine

Gain insights into best practices for PR measurement with communications research and measurement pioneer, Katie Delahaye Paine. During this impactful session, you will learn about measuring holistic communications campaigns- setting measurable objectives and pulling data from a variety of sources using a combination of tools based on target audiences.

About Katie Delahaye Paine:

Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of communications research and measurement for more than three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Her latest venture, Paine Publishing, consults with a broad range of organizations from Microsoft, Clorox and Southwest Airlines to the International Monetary Fund, NATO, WorldVision and National Wildlife Federation, Her work includes designing and developing integrated communications dashboards; conducting research, training staff; and advising on measurement best practices. Her newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement.