- October 14, 2026
8:00 am EDT - 5:00 pm EDT
PRSA Members: Save on the Mid-Atlantic MarCom Summit
Join the Public Relations Society of America’s National Capital Chapter at the Mid-Atlantic MarCom Summit, the region’s largest annual gathering of marketing, advertising, public relations, communications, public affairs and media professionals.
The summit brings together leaders from major and emerging brands, associations, professional services firms, government agencies, technology companies and other organizations to explore the trends, challenges and opportunities shaping our industry.
The program features thought-provoking keynotes, panels and presentations, along with exceptional opportunities to connect with communications professionals from across the Mid-Atlantic region.
This year’s summit will include sessions addressing issues important to public relations and public affairs professionals. The event also hosts ADWKDC, presented by the American Advertising Federation’s DC chapter, with a dedicated track for the advertising community.
The summit is ideal for public relations and public affairs professionals, CCOs, CMOs, brand marketers, communications executives, creative directors, media planners, entrepreneurs, technologists and others working across the marketing and communications community.
Special PRSA National Capital Chapter discount
PRSA National Capital Chapter members receive a special registration discount. Use promo code PRSANCC when registering.
Preliminary List of Sessions/Topics
- CMO Outlook 2026: The Big Picture
- The Post-SEO Era: Winning in Zero-Click, AI-Generated Search
- Creative in the Age of AI: What Humans Still Do Best
- Rethinking Attribution & Measurement
- Video Everywhere: Winning on Short-Form, Long-Form & Live
- Messaging and Communications in the New Washington
- Navigating Today’s Policy Communications
- Social Media Directors Roundtable
- Creator Marketing 2.0: From Influencers to Owned Audiences
- Emerging Platforms & Communities: Where to Experiment Now
- Email Isn’t Dead: The Reinvention of Owned Channels
- Crisis Communications in the Age of Virality & AI
- Executive Branding: The Rise of the “Always-On” Leader
- Internal Comms as Strategy: Aligning Teams in a Hybrid World
- B2B & Tech Marketing in a Product-Led + AI World
- AI Demo Lab: Hands-On Tools, Prompts & Workflows
- The Content Supply Chain: Scaling Without Losing Quality
- First-Party Data Playbook: Life After Third-Party Cookies
- Hyper-Personalization at Scale: What Actually Works
- The Future of the Company Website
- B2B Storytelling That Doesn’t Sound Like B2B
- The Metrics That Matter: What Boards Actually Care About
- The Future of PR: Earned Media in an Algorithmic World
The Mid-Atlantic MarCom Summit is co-produced by Potomac Tech Wire, the region’s source for technology news, and Capitol Communicator, the region’s source for marketing and communications news.
Learn more and register at marcomsummit.co.