- February 27, 2020
8:00 am - 10:30 am
The program features nine roundtable discussions led by experts talking about topics and issues facing association and nonprofit communications professionals. Attendees participate in three roundtable discussions with topic leaders, share best practices and ask questions in a small group environment. An online survey identified the topics/issues that will be addressed.
The event is sponsored by the Association/Nonprofit Committee of the National Capital Chapter (NCC) of Public Relations Society of America (PRSA). In past years, attendance at the event has averaged 70 professionals. The event was created to provide a cost-effective opportunity for local communications professionals.
This year’s topics include:
NEW! Creating community: How to develop and cultivate partners to advance your mission
Presented by: Mariana Eberle-Blaylock, Senior Manager, ICF Next
You are going to shoot your video. . .what’s your plan?
Presented by: Peter Cousté, Principal, PC Mediaworks and Chair, PRSA-NCC Independent PR Alliance
Working your way into the information cycle during a presidential election.
Presented by: Laura Gross, Scott Circle Communications
Crisis communications and how to avoid a crisis in the first place.
Presented by: Brenda Foster, Vanguard Communications
Making the link storytelling and persuasive communications.
Presented by: Scott Ward, Fifth Estate Communications
Social media trends for 2020: platforms, content and navigating the unknown.
Presented by: Jonathan Rick, President, The Jonathan Rick Group
How to ensure messages and strategies reflect equity, diversity and inclusion.
Presented by: Michael Woestehoff, Director of Communications, American Forests
How to write an effective Op-Ed and determine an appropriate outlet for publication.
Presented by: Rob Schlesinger, President, Schlesinger Communications
Member engagement strategies, how to effectively engage PR/communications members in a committee/working group.
Presented by: Jenny Werwa, Director of Communications, Council of Large Public Housing Authorities
$25 PRSA Members
$10 Students from Area Schools (must register with your school email address)
$5 more at the door
Venue: Pepco Edison Place Gallery
Venue Phone: (202) 872-3396Address:
Closest Metro: Gallery Pl-Chinatown Station (Green/Red/Yellow)