- October 8, 2020
8:30 am - 3:00 pm
Podcasting has established itself as an effective way to tell your brand’s story and connect with your target audiences. According to Edison Research, podcasting is the fastest growing type of media — and brands and public relations professionals are taking notice. With its rapid growth and popularity, podcasting should be in your communicators toolbox.
- But where do you start?
- What software and production equipment should you use?
- How do you craft an effective launch strategy?
- How do you get your client as a guest on a popular podcast show?
In this six-part workshop, attendees will learn the practical skills, techniques, and strategies for producing a high-quality and successful podcast. In addition, for those communicators working in-house or at agencies, this workshop will cover how to get their clients/senior staffers as guests on popular podcasts.
Additionally, this nuts and bolts workshop will discuss concrete steps for bringing each element of a great podcast together. Upon completing the workshop, attendees will be equipped with tangible steps they can take in planning, funding, recording, editing, promoting, and maintaining their very own podcast.
$100 PRSA-NCC Member
$125 PRSA Member
8:30 am to 9:00 am | Registration, networking, and continental breakfast
9:00 am to 9:50 am | Session 1: Laying the Foundation for Creating a Podcast
9:50 am to 10:00 am | Networking Break
10:00 am to 10:50 am | Session 2: The Art of Interviewing and Narrating
Fred Dews, Managing Editor of Podcasts and Digital Projects, The Brookings Institution
Hilary Sutton, Content Marketing Consultant, McKinley Marketing Partners and Host, Hustle & Grace with Hilary Sutton Podcast
10:50 am to 11:00 am | Networking Break
11:00 am to 11:50 pm | Session 3: Music, Sound, and Mixing
Adam Levin, General Manager Chuck Levin’s Washington Music Center and Founder, Podcast Outfitters
Micaela Rodriguez, Podcast Producer, CQ Roll Call
11:50 pm to 12:40 pm (Lunch) | Session 4: Case Study Presentation
12:40 pm to 12:50 pm | Networking Break
12:50pm to 1:40pm | Session 5: Production Strategies, Post Production Tips and Hacks
Scott Zuke, Communications Director, Middle East Institute
Donovan Woods, Director of Operations, Fuel Institute and Co-Host, Convenience Matters Podcast
1:40 pm to 1:50 pm | Networking Break
1:50 pm to 2:40pm | Session 6: Launch Campaigns, Promotion, and Creating Sustaining Power
Pedro da Costa, Reporter, Market News International and Columnist, Forbes & MarketWatch
Charlie Birney, Co-Founder, Podcast Village
Venue Phone: (202) 371-0940
Venue Website: https://www.asaecenter.org/about-us/conference-facilitiesAddress:
Closest Metro: McPherson Square