- October 9, 2020
9:15 am - 10:45 am
With podcasting, it involves strategic planning around mixing and mastering audio. To perfect the quality of your podcast, you will need to know what goes into voiceover recording, background music, leveling, compression, and other sound elements. While you do not have to be an experienced professional in recording and cutting audio, production planning and post-production editing should be just as important as the topics of your podcast episodes.
This virtual workshop will not only dive into the music, sound, and mixing considerations for launching a podcast with staying power, but it will also feature case studies from both NPR and the Smithsonian Institution. Hear what market research and preparation goes into planning, producing, and marketing a successful branded podcast.
9:15 am to 10:00 am
Session 1: Music, Sound, and Mixing
- Adam Levin, General Manager Chuck Levin’s Washington Music Center and Founder, Podcast Outfitters
- Micaela Rodriguez, Podcast Producer, CQ Roll Call
10:00 am to 10:45 am
Session 2: Case Study Presentation
- Ainsley Rossitto, Podcast Audience Strategist, NPR
- Justin O’Neill, Senior Producer of the Sidedoor podcast, Smithsonian Institution
About the PRSA NCC Virtual Podcasting How-To Workshop Series
Podcasting has established itself as an effective way to tell your brand’s story and connect with your target audiences. According to Edison Research, podcasting is the fastest-growing type of media — and brands and public relations professionals are taking notice. With its rapid growth and popularity, podcasting should be in your communicators toolbox.
- But where do you start?
- What software and production equipment should you use?
- How do you craft an effective launch strategy?
- How do you get your client as a guest on a popular podcast show?
In this three-part virtual workshop series, attendees will learn the practical skills, techniques, and strategies for producing a high-quality and successful podcast. In addition, for those communicators working in-house or at agencies, this workshop will cover how to get their clients/senior staffers as guests on popular podcasts.
Additionally, this nuts and bolts workshop will discuss concrete steps for bringing each element of a great podcast together. Upon completing the workshop, attendees will be equipped with tangible steps they can take in planning, funding, recording, editing, promoting, and maintaining their very own podcast.
Register for the other workshops in Podcasting How-To Workshop Series
Venue: ZOOM Webinar