- October 16, 2020
9:15 am - 10:45 am
During initial planning for a branded podcast, you must decide on its format and how it will appeal to your target audience. Podcast strategists often examine their brand’s pipeline of both content and talent, helping them determine whether the podcast will feature interviews or just scripted narration. In any case, you must ensure your hosts know the proper storytelling techniques for being the voice of your branded podcast.
More importantly, the road to success starts with a well thought out podcast production and marketing plan. In this virtual workshop, speakers will cover how to create a regular production cadence, recommendations for which major podcast directories you should consider, and what goes into crafting a robust marketing campaign. Speakers will cover what marketing tips can best position a new podcast to have staying power and attract both new subscribers and sponsors.
9:15 am to 10:00 am
Session 1: The Art of Interviewing and Narrating
- Fred Dews, Managing Editor of Podcasts and Digital Projects, The Brookings Institution
- Hilary Sutton, Content Marketing Consultant, McKinley Marketing Partners and Host, Hustle & Grace with Hilary Sutton podcast
10:00 am to 10:45 am
Session 2: Launch Campaigns, Promotion, and Creating Sustaining Power
- Pedro da Costa, Reporter, Market News International and Columnist, Forbes & MarketWatch
- Charlie Birney, Co-Founder, Podcast Village
About the PRSA NCC Virtual Podcasting How-To Workshop Series
Podcasting has established itself as an effective way to tell your brand’s story and connect with your target audiences. According to Edison Research, podcasting is the fastest-growing type of media — and brands and public relations professionals are taking notice. With its rapid growth and popularity, podcasting should be in your communicators toolbox.
- But where do you start?
- What software and production equipment should you use?
- How do you craft an effective launch strategy?
- How do you get your client as a guest on a popular podcast show?
In this three-part virtual workshop series, attendees will learn the practical skills, techniques, and strategies for producing a high-quality and successful podcast. In addition, for those communicators working in-house or at agencies, this workshop will cover how to get their clients/senior staffers as guests on popular podcasts.
Additionally, this nuts and bolts workshop will discuss concrete steps for bringing each element of a great podcast together. Upon completing the workshop, attendees will be equipped with tangible steps they can take in planning, funding, recording, editing, promoting, and maintaining their very own podcast.
Register for the other workshops in Podcasting How-To Workshop Series
Venue: ZOOM Webinar