- October 2, 2020
9:15 am - 10:45 am
So you or your brand has decided to create a podcast. Every sustaining and successful podcast needs to get their show in front of more ears and increase their download numbers, but if you have not properly planned and perfected the basics before launching, you might turn away potential subscribers. Ahead of time, your brand should develop a detailed production and editing process that gives each episode a crisp, clean, and polished feel.
In today’s market, it is possible to self-produce a podcast from anywhere. However, it still involves the proper strategy, from planning your format and buying both the right equipment and software to record and edit your podcast. To do this all correctly, it takes a lot of work behind the scenes to make it all come together. These considerations, along with other budget and planning considerations are all that goes into building a solid foundation for your podcast to grow an audience. This virtual workshop will cover these and other checklist items to help you lay a solid foundation for your podcast to thrive.
9:15 am to 10:00 am
Session 1: Laying the Foundation for Creating a Podcast
- Vika Aronson, Podcast Producer, PBS NewsHour
- Molly Ruland, CEO, Heartcast Media
10:00 am to 10:45 am
Session 2: Production Strategies, Post Production Tips & Hacks
- Natasha Roque, Digital Content Manager and Podcast Producer, Gensler
- Donovan Woods, Director of Operations, Fuel Institute and Co-Host, Convenience Matters Podcast
About the PRSA NCC Virtual Podcasting How-To Workshop Series
Podcasting has established itself as an effective way to tell your brand’s story and connect with your target audiences. According to Edison Research, podcasting is the fastest-growing type of media — and brands and public relations professionals are taking notice. With its rapid growth and popularity, podcasting should be in your communicators toolbox.
- But where do you start?
- What software and production equipment should you use?
- How do you craft an effective launch strategy?
- How do you get your client as a guest on a popular podcast show?
In this three-part virtual workshop series, attendees will learn the practical skills, techniques, and strategies for producing a high-quality and successful podcast. In addition, for those communicators working in-house or at agencies, this workshop will cover how to get their clients/senior staffers as guests on popular podcasts.
Additionally, this nuts and bolts workshop will discuss concrete steps for bringing each element of a great podcast together. Upon completing the workshop, attendees will be equipped with tangible steps they can take in planning, funding, recording, editing, promoting, and maintaining their very own podcast.
Register for the other workshops in Podcasting How-To Workshop Series
Venue: ZOOM Webinar