Expired The Blurring Lines Between Internal & External Comms

In the digital age we live in, it is universally understood among communicators that we strive to tell true and authentic stories. Real-time communication fueled by digital channels enables radical transparency and, as a result, the line between internal and external communications is a blur. With employees serving as brand ambassadors on social media and representing your organization within their communities, their opinions and perceptions are more visible now than ever. Join this session to learn more about how your role as a communicator is critical to support an all-encompassing strategy addressing all messaging and stakeholder opportunities as well as how to advise leaders to ensure all decisions align to your brand promise.

This event is done in partnership with the Public Relations Society of America’s National Capital Chapter (PRSA NCC), as part of Comm(s) Fest 2020.

• Heather Phillips, Vice President Global Communications & Brand, Blackboard
• Doug Duvall, Assistant VP of Corporate Communication, Amtrak
• Olivia Bowen, Director of Internal Communications, Cystic Fibrosis Foundation
• Brad Whitworth, IABC Fellow and Senior Consultant, Strategic Services, Smarp (Moderator)

This is event is being presented in partnership with IABC-DC and Comm(s) Fest.