- May 8, 2020
9:15 am EDT - 10:45 am EDT
Communicating in today’s overcrowded inbox means understanding how to reach busy, distracted audiences and help them quickly understand your message. This webinar will introduce practical writing hacks to help you send emails that get results. We’ll practice keeping text short and actionable to guide readers to the right information or outcome, and look at ways to “win the inbox” with strong subject lines and preview text. We’ll also talk about common email stumbling blocks and how to keep text concise even when you need to be formal or share complex information.
In this webinar, you will learn:
- How to understand your busy audience and define the outcome for every email you send
- How your audience reads on screens (and how to use this info to your advantage)
- How to craft a strong, engaging email subject line
- How to keep your email concise even when it seems impossible
Casey Mank is the Co-Founder of Bold Type, a women-owned, DC-based training firm that helps professionals communicate in writing with greater confidence and clarity. After 10 years in university writing centers and traditional classrooms, Casey now designs workshops and coaching programs for professionals from Fortune 500 companies, nonprofits, and government agencies. She has worked with writers from organizations including Kellogg, Boeing, Viacom Media, Sephora, MasterCard, the EPA Office of the Inspector General, and the US Special Forces. She completed her master’s in English at Georgetown University and teaches writing at Georgetown’s School of Nursing and Health Studies. Casey is also a member of the nonprofit Center for Plain Language, helping government agencies and other organizations to communicate clearly with their stakeholders. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.
Venue: ZOOM Webinar