- May 1, 2020
9:15 am - 10:45 am
Crafting content for digital channels has never been more important. The shift away from traditional media to digital channels continues to accelerate, with the new normal of “working remotely” shifting people’s behaviors overnight. While marketers have long practiced how to tell their stories, they often neglected the critical need to drive these stories.
This workshop will focus on writing for social media, first, with a focus on understanding our audiences by listening and responding to them, and then putting these lessons into practice with an interactive exercise. Now is the time to improve how your organization connects with people wherever they are through the written word.
- Review best practices across various social channels, including Twitter, Facebook, LinkedIn, and Instagram
- Introduction to the 5 C’s of Audience Intelligence: Communities, Conversations, Content, Channels and Competitors/Peers
- Interactive writing exercise around the 6 Engagement Drivers: Elevate, Empower, Ease, Entertain, Entice and Educate
Anthony Shop is Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, content, and advertising. Anthony is also Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times and “40 Under 40” by The Washington Business Journal. A former newspaper reporter, Anthony was the first new media professional elected to the prestigious National Press Club’s Board of Governors. Prior to founding Social Driver, he served as press secretary for a top U.S. congressional race and as a journalist. He earned his MBA from The George Washington University School of Business, where he has taught as an adjunct lecturer.
Venue: ZOOM Webinar