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Intentionality and Leadership Influenced My APR Journey
Adrianne Bosco 
April 17, 2023 By Tracy Schario, APR, Fellow PRSA MITRE, External Communications Department Head When I earned my APR in 2010, I was...
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The APR Distinction
Adrianne Bosco April 12, 2023 Nancy Plemens Mayes, APR (2003) Owner/Principal, Blue Wagon Group Back around 2001, life was looking like it might take me...
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Five Tips About Pursuing APR
Adrianne Bosco April 24, 2023 by Min Xiong, APR The process of earning your APR could take from a few months to a few years,...
Read More Intentionality and Leadership Influenced My APR Journey
Adrianne Bosco April 17, 2023 By Tracy Schario, APR, Fellow PRSA MITRE, External Communications Department Head When I earned my APR in 2010, I was...
Read More The APR Distinction
Adrianne Bosco April 12, 2023 Nancy Plemens Mayes, APR (2003) Owner/Principal, Blue Wagon Group Back around 2001, life was looking like it might take me...
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The Competitive Advantage of Earning Your APR
Adrianne Bosco April 7, 2023 April 2023 by Marjorie Weisskohl, APR 2011 CEO, All Seasons PR, LLC Congratulations! You are thinking about pursuing your national...
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How You Can Use APR Outside of Communications
Adrianne Bosco March 31, 2023 When I got my APR 11 years ago, I didn’t realize how many places I would use the APR process...
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January 2023 President’s Message
Adrianne Bosco January 25, 2023 Dear NCC Members and Colleagues, I’m honored to serve as PRSA NCC’s 2023 Chapter President. I hope you will join...
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How to list PRSA on your resume and LinkedIn
Adrianne Bosco December 13, 2022 Valued Members and Friends: An organization is only as strong as its members. And the National Capital Chapter of the...
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The Public Relations Society of America National Capital Chapter (PRSA NCC) Announces 2023 Leadership
Adrianne Bosco November 29, 2022 WASHINGTON (November 30, 2022) – PRSA NCC, the nation’s largest and most active Chapter of the Public Relations Society of...
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Susan Matthews Apgood, Lisa Matthews, Melissa Skolfield to Be Inducted Into the National Capital Public Relations Hall of Fame
Adrianne Bosco September 22, 2022 For more information, contact info@prsancc.org, 703-691-9212 WASHINGTON (September 22, 2022) — The Public Relations Society of America’s National Capital Chapter...
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The Ethics of Equity
Adrianne Bosco September 21, 2022 By Samantha Villegas, APR By now I hope everyone has heard of the term equity, specifically as a value from...
Read More JOIN THE 2023 PRSA NCC BOARD OF DIRECTORS!
Adrianne Bosco September 13, 2022 Deadline extended to Friday, September 16 Become a part of PRSA NCC’s Board of Directors and be in the company...
Read More You’re invited: Exclusive happy hour at Amazon HQ2
Adrianne Bosco September 9, 2022 Valued Members and Friends: Ready to reconnect and expand your network? I am! With Labor Day now past us and...
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PRSA NCC Past President Tracy Schario, APR, Elected to PRSA College of Fellows
Jennifer Colwell August 9, 2022 Congratulations to Tracy Schario, a PRSA NCC past president on her election to the PRSA College of Fellows Class of...
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Nominate the 2022 National Capital Public Relations Hall of Fame Inductees!
Adrianne Bosco August 5, 2022 The National Capital Public Relations Hall of Fame is the Washington, D.C. area's most prestigious communications honor. The program celebrates...
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PRSA NCC Announces 2022-23 Class of Early Career Fellowship for Professionals of Color
Adrianne Bosco July 19, 2022 (FALLS CHURCH, VA - July 19) – The Public Relations Society of America National Capital Chapter (PRSA NCC) today announced...
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PRSA NCC ANNOUNCES GIRLS INC. DC AS ITS NEW PRO BONO CLIENT
Adrianne Bosco May 18, 2022 FOR IMMEDIATE RELEASE May 24, 2022 PRSA NCC Pro Bono Committee Offers PR Expertise to...
Read More A new approach to in-person events in 2022
Adrianne Bosco April 6, 2022 To Our Valued Members and Friends: It is now spring, and we are happy to celebrate the return of in-person...
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Things to remember before your corporation makes a donation
Adrianne Bosco March 15, 2022 By Michelle Sindyukov Given the current Russian invasion of Ukraine, there’s an urgent need for more financial and humanitarian support...
Read More Have You Heard of the Overpayment Scheme? I Almost Fell for This Class Con
Adrianne Bosco March 4, 2022 By Jonathan Rick. (Jonathan will deliver a PRSA workshop on June 1 on how to write a headline that quadruples...
Read More PRSA NCC Launches Early Career Fellowship for Professionals of Color
Scott Punk March 1, 2022 Applications Open through April 30 (FALLS CHURCH, VA - Mar. 1) – The Public Relations Society of America National Capital...
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Advertising, Marketing & PR Agency Search Tools for Mid-Atlantic Region Launched by PRSA Partner, Capitol Communicator
Adrianne Bosco February 17, 2022 The official media partner of the Public Relations Society of America National Capital Chapter (PRSA NCC), Capitol Communicator, has launched...
Read More Facebook Fights Back – Right Move?
Adrianne Bosco February 17, 2022 By Lawrence J. Parnell The latest installment of The Wall Street Journal (WSJ) series The Facebook Files chronicles Facebook/Meta’s aggressive response to...
Read More A PR Executive’s Guide to Successful Committee Engagement
Adrianne Bosco February 4, 2022 By Jenny Werwa, PRSA NCC Member Media Director, Invariant Leading PR and communications for associations and non-profits is incredibly rewarding....
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Leadership and Life Lessons
Adrianne Bosco January 7, 2022 By Ben Finzel, President, RENEWPR “To be recognized by your peers is wonderful; to be honored by them is amazing.”...
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PRSSA Student Profile: Ciana Williams
Adrianne Bosco December 15, 2021 Name: Ciana Williams Social media handles LinkedIn: linkedin.com/in/cianawilliams Instagram: @cianawms Where do you go to school and what are you...
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Volunteer Service Strengthens the Profession and You
Adrianne Bosco December 15, 2021 Kate Perrin, 2021 Hall of Fame Honoree By Kate Perrin The most amazing thing happened as I reached the end...
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December 2021 President’s Message
Adrianne Bosco December 15, 2021 Dear NCC Members and Colleagues: This year, despite its challenges, was filled with progress and promise. In June, I shared...
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Emerging Media Measurement Standards for Audio Content
Adrianne Bosco December 2, 2021 By Eric Ziller This post is sponsored by pressrelations. Audio content is increasingly prevalent with B2C and B2B target audiences...
Read More PRSA NCC Announces 2022 Leadership
Adrianne Bosco November 22, 2021 WASHINGTON (Nov. 22, 2021) – PRSA NCC, the nation’s largest and most active chapter of the Public Relations Society of...
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How Can We Support Good Work in Our Community?
Adrianne Bosco November 16, 2021 By Lauren Lawson-Zilai “Do all the good you can, By all the means you can, In all the ways you...
Read More November 2021 President’s Message
Adrianne Bosco November 16, 2021 Dear NCC Members and Colleagues, On Thursday, November 4, we held our premier awards program, the 53rd annual National Capital...
Read More PRSA NCC Seeks Pro Bono Client
Adrianne Bosco November 12, 2021 FOR IMMEDIATE RELEASE November 12, 2021 WASHINGTON, D.C. — The Public Relations Society of America’s National Capital Chapter (PRSA NCC) pro...
Read More Washington Region’s Top Communicators Honored at 53rd Annual National Capital Excellence in Communication Awards (ECAs)
Adrianne Bosco November 5, 2021 Allison+Partners and Kimpton Hotels & Restaurants Take ‘Best in Show’ and PR Hall of Fame Inductees, Ben Finzel and Kate...
Read More October 2021 President’s Message
Jennifer Colwell October 20, 2021 Dear NCC Members and Colleagues: This October, we are proud to celebrate Diversity, Equity and Inclusion Month. We are taking...
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PR Industry Leaders Ben Finzel and Kate Perrin to Be Inducted Into the National Capital Public Relations Hall of Fame
Association and Nonprofit Public Relations Chapter News & Thought Leadership ECA Hall of Fame News PRSA NCC News
Adrianne Bosco October 7, 2021 WASHINGTON, (Oct. 7, 2021) — The Public Relations Society of America’s National Capital Chapter (PRSA NCC) announced the induction of...
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Local Black PR Pros Advance Equity and Inclusion
Jennifer Colwell September 20, 2021 A policy-driven think tank advisor. A C-Suite communications executive. A mission-minded nonprofit counselor. A strategist for one of the nation’s...
Read More September 2021 President’s Message
Adrianne Bosco September 15, 2021 Dear NCC Members and Colleagues, Who among us has not been asked, at one point or another, to “spin” a...
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Message from PRSA NCC Commemorating 9/11
Scott Punk September 10, 2021 This weekend, our nation commemorates the tragic events of September 11, 2001. We remember where we were when airplanes crashed...
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Elevate Your Communications with Audio Content
Adrianne Bosco September 9, 2021 By Fady El-Murr This post is sponsored by pressrelations. When it comes to digital content, audio is the growth trend....
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Level Up Your Learning
Jennifer Colwell September 2, 2021 By Laura Ambrosio and Carly Coaty Learning shouldn’t stop once you have your degree in hand - it should be...
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Time’s Up in Albany
Adrianne Bosco August 26, 2021 By Lawrence J. Parnell, M.B.A Two weeks ago, New York Gov. Andrew Cuomo announced he was resigning from the office...
Read More August 2021 President’s Message
Adrianne Bosco August 19, 2021 Dear NCC Members and Colleagues, This summer, NCC volunteers planned numerous events and activities to benefit our members. As we...
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Deadline Extended for the National Capital Excellence in Communication Awards
Adrianne Bosco August 16, 2021 Public relations professionals invited to enter best work of 2020 WASHINGTON, D.C. (August 16, 2021) — The entry period has...
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A Conversation with the Editor of The Diversity Style Guide
Jennifer Colwell August 5, 2021 It is important for communicators to acknowledge and respect diversity, address unconscious biases over time, and advance an inclusive culture...
Read More July 2021 President’s Message
Adrianne Bosco July 15, 2021 Dear NCC Members and Colleagues: As we move into summer and the second half of 2021, our chapter leaders are...
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How to Create a Winning Award Entry
Adrianne Bosco July 14, 2021 By Vickie Gogo, APR Communicators work to make their clients happy, develop and deliver impactful campaigns, and tell stories that...
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Meaningful Mentorships Support Career Development
Adrianne Bosco June 24, 2021 By Laura Ambrosio and Bradley Ingram Breaking into the communications field can be difficult. Professors and advisors are often able...
Read More June 2021 President’s Message
Adrianne Bosco June 17, 2021 Dear NCC Members and Colleagues: At this half-way point in the year, I wanted to pause and share with you...
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Public Relations Professionals Invited To Enter Their Best Work of 2020 in the National Capital Excellence in Communication Awards
Adrianne Bosco June 11, 2021 WASHINGTON, D.C. (June 11, 2021) — The entry period is underway for one of the greater Washington, D.C. area’s most...
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What Does the Rise of Audio Content Mean for Communicators?
Adrianne Bosco June 3, 2021 by Jens Schmitz This post is sponsored by pressrelations. Consumers are inundated with increasingly creative and useful audio content. With...
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Influencers for Public Affairs? You bet!
Adrianne Bosco May 27, 2021 by Michelle “Mischa” Sindyukov “Influencer marketing” in many public affairs and even some communication circles is considered to be a...
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Nominations Now Open for the 2021 National Capital Public Relations Hall of Fame
Adrianne Bosco May 20, 2021 WASHINGTON, D.C. (May 20, 2021) — Nominations for the 2021 National Capital Public Relations Hall of Fame awards, the lifetime...
Read More May 2021 President’s Message
Adrianne Bosco May 20, 2021 Dear PRSA National Capital Chapter Members and Colleagues: This month, we remember George Floyd, who was murdered one year ago....
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Mary’s Center and PRSA NCC’s Pro Bono Committee: A Strong Partnership and Labor of Love
Adrianne Bosco May 6, 2021 By Jane Tobler and Bonnie Piper Since 2018, PRSA NCC’s Pro Bono Committee has worked with Mary’s Center, a D.C.-based...
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The Long Journey to Accreditation
Adrianne Bosco April 28, 2021 by Robyn Rudish-Laning My APR journey started almost four years ago. You may be wondering how a process with a...
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Moving Forward by Looking Back
Adrianne Bosco April 22, 2021 By Lawrence J. Parnell This blog post is sponsored by The George Washington University. Today is Earth Day. For many...
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Committed To Excellence
Jennifer Colwell April 19, 2021 This April, we’re celebrating not only the Accreditation in Public Relations (APR) but also the professionals who have taken the...
Read More April 2021 President’s Message
Adrianne Bosco April 15, 2021 Dear PRSA National Capital Chapter Members and Colleagues: April is a time of renewal. Our dedicated board of directors and...
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The APR – A Mark of Distinction
Accreditation Blog Chapter News & Thought Leadership Professional Development Programs PRSA NCC News
Adrianne Bosco April 6, 2021 By Kelly Frushour, APR+M What distinguishes a profession from a job? Is it a specialized education and body of knowledge,...
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Demystifying the APR Panel Presentation
Accreditation Blog Chapter News & Thought Leadership Professional Development Programs PRSA NCC News
Scott Punk April 1, 2021 By Barbara Burfeind, APR+M, Fellow PRSA Only about 19 percent of PRSA members have achieved “accredited” status according to the...
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Women’s History Month Feature: Rasheedah Thomas
Jennifer Colwell March 29, 2021 This month, in honor of Women’s History Month, we asked members to tell us about female D.C.-area public relations and...
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A New Era for Women in Communications
Adrianne Bosco March 25, 2021 By Maria Rodriguez, President & CEO, Vanguard Communications This blog post is sponsored by Vanguard Communications. It was difficult not...
Read More March 2021 President’s Message
Adrianne Bosco March 18, 2021 Dear PRSA National Capital Chapter Members and Colleagues: A year ago, our world changed forever as we faced furloughs, layoffs,...
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Meet Ben: PR Firm Founder, LGBTQ+ Advocate and Theater Lover
Adrianne Bosco March 11, 2021 Ben Finzel was a Hill staffer, Clinton administration appointee and account staffer and then executive at five PR firms...
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Barbara Hines, Ph.D.: Educator, Sponsor, DE&I Pioneer
Adrianne Bosco March 11, 2021 By: Roddena I. Kirksey, M.A. D.C.-area communications professional Barbara Hines, Ph.D., has spent much of her professional life teaching. Communicators from...
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PRSSA Student Profile: Zachary Gradishar
Adrianne Bosco March 5, 2021 Name: Zachary Gradishar Where do you go to school and what are you studying? I am currently a junior at...
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February 2021 President’s Message
Jessica Simpkins February 18, 2021 Dear NCC Members and Colleagues, February is Black History Month. This month and throughout the year, we recognize the diverse...
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Meet Vickie: Archeologist at Heart, Multicultural Comms Expert, Volunteer Extraordinaire
Jessica Simpkins February 16, 2021 Meet Vickie Gogo, a D.C. area native working as a Partner at ICF Next. Vickie has worked on award-winning health...
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More Action Than Words for Black History Month
Scott Punk February 4, 2021 By Crystal Borde, Vice President, Diversity + Inclusion Lead at Vanguard Communications This month is Black History Month, a cultural...
Read More January 2021 President’s Message
Scott Punk January 18, 2021 Dear NCC Members and Colleagues, We all waited with great anticipation for the end of 2020 and the beginning of...
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A Host with the Most: How to Select an Event Emcee and Host Virtual Events
Scott Punk January 18, 2021 By Lauren Lawson-Zilai, PRSA NCC President, and Olivia Logan, PRSA NCC National Excellence in Communication Awards Committee Member 2020 demanded...
Read More A Call to Rise Above, Together: A President’s Message
Scott Punk January 8, 2021 Living in and being a PR professional in the D.C. area for 20 years, I’ve grown to take for granted...
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December 2020 President’s Message
Scott Punk December 21, 2020 Dear NCC Members and Colleagues: The end of a tumultuous year is upon us. As I have strived to do...
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Meet Nicole: Dog Mom, Home Chef, TV and Movie Lover, Passionate about Uplifting Others
Scott Punk December 16, 2020 Nicole Golvala loves watching comedies on Netflix with her sister. One of her favorites is Mindy Kaling’s Never Have I...
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Washington’s Top Communications Work Honored at 52nd Annual National Capital Excellence in Communications Awards
Scott Punk December 3, 2020 ICF Next and CDC Diabetes Alert Day 2019®: Reaching Multicultural Audiences Takes ‘Best in Show;’ Edelman’s Osborne Ross and American...
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Lifetime Achievement Award Bestowed To Lisa Osborne Ross And Gemma Puglisi
Scott Punk November 16, 2020 Osborne Ross and Puglisi Inducted into the National Capital Public Relations Hall of Fame on December 2 WASHINGTON, D.C.— The...
Read More PRSA NCC Announces 2021 Chapter Leadership
Scott Punk October 29, 2020 WASHINGTON--PRSA NCC, the nation's largest and most active PRSA chapter, today announced the leaders who have been selected by its...
Read More October 2020 President’s Message
Scott Punk October 22, 2020 Dear NCC Members and Colleagues: As we move into the final quarter of the year, I want to center this...
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Long-Time Chapter Supporter PRofessional Solutions Closing its Doors
Scott Punk October 15, 2020 By Lauren Lawson-Zilai, President-Elect PRSA NCC, Senior Director of Public Relations/National Spokesperson, Goodwill Industries International Kate Perrin is a familiar...
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Celebrating and Supporting the Hispanic Community: A Conversation Between PRSA NCC President Lisa Kiefer and Mary Ann Gomez Orta
Scott Punk October 13, 2020 By Lisa Kiefer, President, PRSA NCC, and President and CEO, Sightline Strategy Each year, National Hispanic Heritage Month (Sept. 15...
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Online Voting Now Open to Elect 2021 PRSA NCC Officers and Board Members
Scott Punk October 6, 2020 Online voting is now open for 2021 PRSA NCC Officers and Board Members! Only members of PRSA NCC in good...
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Communicate With Your Community, Wherever They Are
Scott Punk October 1, 2020 A complete understanding of audience needs—especially in moments of great uncertainty—is your brand’s most valuable tool. By Matt Bennett, Vice...
Read More Candidates Announced for 2021 PRSA NCC Chapter Officers and Board
Jessica Simpkins September 25, 2020 PRSA NCC is pleased to announce the following candidates for the chapter’s 2021 Board of Directors. Voting opens on Thursday,...
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The Dangers of DIY Market Research: A Matter of Ethics
Jessica Simpkins September 24, 2020 By Jason Booms, Director of Strategic Research & Communications, The Hannon Group, LLC Market research technology has evolved to the...
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The Intersection of Peace, Ethics, and Social Media
Scott Punk September 21, 2020 By Sultana F. Ali, APR Each September 21, the world commemorates the International Day of Peace, a noble ideal. But...
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PR Ethics: Context & Content
Jessica Simpkins September 18, 2020 By Don Bates, APR, Fellow PRSA Before any discussion of ethics in the public relations industry, we need to define...
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Avoiding ethical elitism
Jessica Simpkins September 16, 2020 By Mike Doble, APR, Principal at Doble Consulting I’ve been a student of leadership communication behavior for more than 40...
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“Serving the Greater Good”
Jessica Simpkins September 11, 2020 By Brigitte W. Johnson, APR, Lecturer, Georgetown School of Continuing Studies September is ethics month in our public relations profession....
Read More August 2020 President’s Message
Jessica Simpkins August 17, 2020 Dear NCC Colleagues, It is hard to believe the end of summer is near. As we hit the five-month mark...
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Meet Sabrina: Green Bay Packers Fan and Associations Expert
Jessica Simpkins August 13, 2020 Sabrina Kidwai loves history, culture and above all sports. For the past 17 years, Sabrina has been elevating associations across...
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Communications in the Time of Coronavirus
Jessica Simpkins August 7, 2020 by Sacha Cohen, Founder & President, Grassfed Media The coronavirus outbreak has thrown us into uncharted and frightening territory. There are many...
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Communicating with Communities of Color through COVID-19
Jessica Simpkins July 31, 2020 By: Cedric F. Brown, APR For better or worse, COVID-19 has greatly impacted the way our profession will move forward. With...
Read More Call for Nominations: 2021 PRSA NCC Board of Directors
Jessica Simpkins July 31, 2020 PRSA NCC is currently seeking industry professionals to serve on its 2021 volunteer Board of Directors. To serve on the...
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After Covid-19, Will Americans Still Struggle To Make Health And Well-Being A Priority?
Jessica Simpkins July 29, 2020 By Sharon Reis, The Reis Group COVID-19 has exploded the health care system. But sometime in the future, Americans will...
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The National Capital Public Relations Hall of Fame Deadline Closes Friday, July 24
Jessica Simpkins July 14, 2020 The National Capital Public Relations Hall of Fame Award nominations are open till Friday, July 24 at 11:59 p.m. ET. The award is...
Read More PRSA NCC Unveils New Awards Program Name; Early Bird Deadline Extended
Jessica Simpkins July 14, 2020 The PRSA NCC Awards and Recognition Committee is excited to debut its new name for its inaugural awards. Following feedback...
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Meet Joan: Hiking Lover and Nurses’ Rights Fighter
Jessica Simpkins July 14, 2020 Joan Hurwitz, APR is a passionate advocate who has spent 27 years supporting nurses. When she’s not spending hours fighting...
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How to Write Gender-Inclusively
Jessica Simpkins July 7, 2020 By Crystal Borde, Vice President, Diversity + Inclusion Lead at Vanguard Communications What’s your preferred pronoun? He/him? She/her? They/them? Or...
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It’s Time for Communicators to Lead the Change
Jessica Simpkins July 2, 2020 By Ben Finzel and LaTricia Harper Woods The nation has once again reached another major inflection point in our history....
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How to Contribute to Black Lives Matter Dialogue with a DEI Lens
Jessica Simpkins June 25, 2020 By Crystal Borde, Vice President, Diversity + Inclusion Lead at Vanguard Communications We agree. Black lives matter. For centuries, systemic...
Read More June 2020 President’s Message by Lisa Kiefer
Jessica Simpkins June 18, 2020 Dear NCC Members and Colleagues: The half-way point of 2020 is upon us, and what a first six months it...
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Reopening? Or Just Thinking About It? Internal Communications is Crucial
Jessica Simpkins June 15, 2020 By Denise Hart, President of O2 Lab When you’re bringing people back into the office post-lockdown, nothing is more important...
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Meet Joseph: TikTok Fan and Diversity and Inclusion Champion
Jessica Simpkins June 12, 2020 Meet Joseph Dawson, a North Carolina native working at Freddie Mac and enjoying his life in Arlington with his husband,...
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Change Starts with Us
Jessica Simpkins June 11, 2020 Three ways communicators can contribute to racial justice Over the past few weeks, civil unrest has disrupted our nation. The...
Read More PRSA NCC Commitment to Action and Accountability
Jessica Simpkins June 4, 2020 The PRSA National Capital Chapter (PRSA NCC) is dismayed by the recent killings of George Floyd, Breonna Taylor, Ahmaud Arbery,...
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Now, and Always—How Pharma Brands Can Get Their Messaging Right During the Pandemic
Jessica Simpkins May 28, 2020 by Jonathan Wilson, Owner & CEO Spectrum Science It’s been more than 60 days since parts of the U.S. began...
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With Conference Season Looming, Prepare to Pivot
Jessica Simpkins May 18, 2020 By Karen Addis, APR, and Lisa Fels Davitt It’s only May, but fall conference season is in full swing….at least...
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Communications Strategies for Surviving COVID-19
Jessica Simpkins May 14, 2020 By Marjorie Weisskohl, APR It’s May 2020; businesses are anxious to reopen their doors and return to pre-COVID19 activity levels....
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Positioning Your Agency For New Business Success, Post-Pandemic
Jessica Simpkins May 11, 2020 By Lori Russo Public relations agencies are hurting. Layoffs, salary reductions, lost revenue and stalled campaigns are impacting firms of...
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Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine
Jessica Simpkins May 7, 2020 By Beth Casteel, Senior Counselor, The Reis Group The Guardian recently published an article on how the lupus drug hydroxychloroquine...
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A Marketer’s Role During COVID-19
Jessica Simpkins May 4, 2020 By SRB Communications Washington, D.C. While healthcare staff and other essential workers focus on the health and security of citizens,...
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Books for Communication Professionals to Read During Quarantine
Jessica Simpkins April 30, 2020 By Karen Naumann, APR Communications is a rapidly evolving profession that demands a commitment from practitioners to be continual learners....
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Ideas for Internship and Job Searching during COVID-19
Jessica Simpkins April 29, 2020 By Allie Erenbaum and Laura Ambrosio We are living in uncertain times. The COVID-19 crisis is making it difficult for...
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PRSA National Capital Chapter Awards Submissions Open to Honor Outstanding Communications Programs and Professionals
Jessica Simpkins April 27, 2020 WASHINGTON, D.C. (April 27, 2020) — The Public Relations Society of America’s National Capital Chapter (PRSA NCC) invites brands, agencies...
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COVID-19 Leadership Lesson: Essential Leaders Infect Us All
Jessica Simpkins April 27, 2020 By Oshawn Jefferson Senior Instructor, Lewis-Price & Associates Defense Information School “If history repeats itself, it’s only because human nature...
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The many faces of APR (Accreditation in Public Relations) professionals
Jessica Simpkins April 24, 2020 by Barbara Burfeind, APR+M, PRSA Fellow During the month of April we highlight the Accreditation in Public Relations (APR) and...
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What do PR professionals do when COVID19 cancels major annual meetings?
Jessica Simpkins April 23, 2020 By: Tamara Moore, Senior Vice President and Media Director at The Reis Group Nearly 30 annual scientific meetings have already...
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Relevant and Impactful Messaging During COVID-19
Jessica Simpkins April 20, 2020 By: Susan Apgood, President & CEO of News Generation As we all adjust to the turbulent and changing new normal,...
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Everybody’s Talking At Me; Can’t Hear A Word They’re Saying
Jessica Simpkins April 16, 2020 Authored by Tom Davis Vice President, Susan Davis International The only thing spreading faster than the coronavirus is “information” about...
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A Whole New World: Advocating When a Pandemic Makes In-Person Impossible
Jessica Simpkins April 13, 2020 By Matthew Wright and Anthony Shop "Everybody has a plan until they get punched in the mouth." - Mike Tyson...
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Pivot Strategies for After the Pandemic
Jessica Simpkins April 9, 2020 Flexibility and Client Creative Marketing Will Help Agencies Adapt to the New Normal By Mike Smith Senior VP, Yes& Agency...
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In Crisis is Opportunity
Jessica Simpkins April 6, 2020 By Richard S. Levick, Esq. Chairman & CEO Levick “Optimism is the faith that leads to achievement.” - Helen Keller...
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What Consumers Think of Brands Right Now
Jessica Simpkins April 2, 2020 By Cary Hatch, CEO of MDB Communications This commentary originally appeared on the Capitol Communicator. In a real-time survey conducted...
Read More March President’s Message by Lisa Kiefer
Jessica Simpkins March 30, 2020 Dear PRSA National Capital Chapter Members and Community: As we unite through separation, many members of our professional and personal...
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What my Family Learned After a Year of Social Distancing
Jessica Simpkins March 27, 2020 By Dan Sallick Partner and Co-Founder, Subject Matter The following originally appeared in The Washington Post and is being posted...
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Integrated Media Relations: Leveraging Data to Break Through in a Busy News Cycle
Scott Punk March 23, 2020 By: Sophie Bethune, American Psychological Association Public relations practitioners are not immune to stress, but do we truly understand the...
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PRSA National Capital Chapter Statement on Coronavirus Disease 2019
Jessica Simpkins March 13, 2020 Dear National Capital Chapter Members and Our Washington, D.C., Professional Communications Community: The NCC Board of Directors and chapter leaders...
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Farm Town Strong: Overcoming the Rural Opioid Epidemic: Part 2 of 2
Scott Punk March 9, 2020 Editor’s note: This is part 2 of a series. Read part 1 here. Heather Himes, the daughter of an Ohio...
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Farm Town Strong: Overcoming the Rural Opioid Epidemic: Part 1 of 2
Jessica Simpkins March 2, 2020 Roger Winemiller is an Ohio farmer with an unspeakably tragic story. In March 2016, his 31-year-old daughter, Heather Himes, died...
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PRSA Mid-Atlantic District APR Boot Camp is May 6-8
Jessica Simpkins February 21, 2020 Ready to take the next step in your public relations career? The PRSA Mid-Atlantic District is hosting an APR Boot...
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How Businesses Should ReTool Their Messaging as Younger Generations Gain Purchasing Power
Scott Punk February 10, 2020 Social media is a staple in our society, regardless of the age group. According to the Manifest, more than 80%...
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Lessons on a Web Site: From Site Launch to a Thoth Award
Scott Punk January 27, 2020 Tails were wagging at the Pet Food Institute (PFI) when PRSA-NCC recognized us with a Thoth Award this past fall...
Read More January 2020 President’s Message by Lisa Kiefer
Jessica Simpkins January 23, 2020 Dear Colleagues, On January 1, I began my term as 2020 PRSA National Capital Chapter (NCC) president. In this initial...
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PRSA National Capital Chapter Launches PRSANCC.org
Jennifer Colwell January 17, 2020 Redesigned Website Offers Communications Professionals in D.C. New Opportunities Washington, D.C. – January 17, 2020 – The Public Relations Society...
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Now Hear This!
Scott Punk January 15, 2020 The Top 10 Reasons Why Your Organization Must Have a Podcast! Digital audio delivered on-demand in the form of podcasts...
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December 2019 President’s Message by Stacy Hope
Jennifer Colwell December 21, 2019 Dear Colleagues, It has been my pleasure and my privilege to serve as your 2019 chapter president. As the year...
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Reflections from National PRSA
prsancc November 19, 2019 By Sam Villegas, APR, MidAtlantic District Director, PRSA National Board Though there’s roughly another month and change on the calendar...
Read More November 2019 President’s Message by Stacy Hope
Jennifer Colwell November 18, 2019 Dear Colleagues, On November 13, 2019, I led the last PRSA-NCC board meeting of 2019, where we adopted a strategic...
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Leadership Is About Giving Back
By Danny Selnick The National Capital Chapter of the Public Relations Society of American recently inducted me into its Hall...
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Crisis Communications: Are you Prepared to Help Your Organization Identify, Manage and Measure Risks?
prsancc November 8, 2019 By Lauren Lawson-Zilai, Senior Director of Public Relations, Goodwill Industries International At the recent PRSA international conference, I spoke about...
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PRSA National Capital Chapter Announces New Board of Directors and Assembly Delegates for 2020
Jennifer Colwell November 7, 2019 CONTACT: Eric Young Phone: 703-217-6814 EYoung.prsa@gmail.com Washington, D.C. – November 7, 2019 – The Public Relations Society of America’s National...
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Candidates Announced for 2020 Chapter Officers, Board and Assembly
Jennifer Colwell November 4, 2019 2020 Slate President-elect Lauren Lawson-Zilai Vice-President (two-year term) Sinetra Bowdry Leah McConnell Dergachev Vice-President (one-year term) Karen Naumann, APR Secretary...
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Top 3 Ways to Fix Your Online Reputation
prsancc October 29, 2019 By Josh Greene, CEO, The Mather Group If you’ve been having a bad day when it comes to your online...
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Call for New PRSA-NCC Board Members for 2020!
Jennifer Colwell October 28, 2019 PRSA-NCC is currently seeking industry professionals to serve on its volunteer Board of Directors. To serve on the PRSA-NCC Board,...
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Predictable Surprises: Why reputation management is core to business leadership
prsancc October 24, 2019 By Tracy Schario, APR, chair of the PRSA MBA/Business School Program committee Warren Buffett famously said, “It takes 20 years...
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Can Bach Save the World if Yo Yo Ma Brings It to Us?
Jennifer Colwell October 15, 2019 By Aimee Lauren Stern, Chief Bravery Officer, Brave Now PR He is certainly giving it his best shot. The Bach...
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Time for an employee communications fall tune-up
Jennifer Colwell October 14, 2019 By Susan C. Rink, President and Owner, Rink Strategic Communications, LLC It’s fall ─the season for tailgate parties, apple festivals,...
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How to Get a Patient to Talk: Lessons in Health Care PR
Jennifer Colwell October 8, 2019 By Aaron Cohen, President, Aaron Cohen PR LLC “Norma Smith was diagnosed with stage-three cancer in December.” – Fresno Bee...
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Vote Now for the 2020 PRSA-NCC Board of Directors!
Jennifer Colwell October 4, 2019 Voting is now open for the 2020 PRSA-NCC Board of Directors! From October 1, 2019 to October 21, 2019, eligible...
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October 2019 President’s Message by Stacy Hope
Jennifer Colwell October 4, 2019 Dear Colleagues: "PRSA-NCC is committed to recognizing and celebrating all individual characteristics that make each of us who we are,...
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Experts Needed – That’s You!
prsancc October 2, 2019 This blog is a forum for members of the National Capital Chapter of the Public Relations Society of America and...
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Washington’s Best Public Relations & Public Affairs Campaigns Honored at 2019 PRSA-NCC Thoth Awards
Jennifer Colwell October 1, 2019 Washington, D.C. – Oct. 1, 2019 – More than 175 industry professionals attended the National Capital Chapter of the Public...
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4 Tips for Planning Your Next Networking Happy Hour
Jennifer Colwell September 24, 2019 By Allie Erenbaum, Board Member and Co-chair of the University Relations Committee for PRSA-NCC Who do I talk to first?...
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How to Plan Your Next Video
prsancc September 17, 2019 By Pete Cousté, PC MediaWorks and Chair, PRSA-NCC Independent PR Alliance Committee I covered more than my share of National...
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Easy as Pi: How Comms Pros Can use Numbers to Shape Social Strategy
prsancc September 9, 2019 By Kevin Coroneos, Digital Director, Aerospace Industries Association When it comes to communication professionals, there’s one thing that usually unites...
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Danny Selnick Honored for His Commitment to the PR Profession
Jennifer Colwell September 4, 2019 The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is pleased to announce the induction of Danny Selnick into...
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September 2019 President’s Message by Stacy Hope
Jennifer Colwell September 4, 2019 Dear Colleagues, During the month of September, PRSA recognizes the importance of the ethical practice of public relations. Who among...
Read More PRSA-NCC Names Finalists For 2019 Thoth Awards
Jennifer Colwell August 26, 2019 WASHINGTON, D.C., Aug. 26, 2019 – The Public Relations Society of America’s National Capital Chapter has announced the finalists for...
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3 Low-Cost PR Strategies for Small Businesses
prsancc August 26, 2019 By Grayson Kemper, Senior Content Developer for Clutch Small businesses often struggle to find low-cost solutions to create awareness and...
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Speaking & Presenting with “Presents”
Jennifer Colwell August 19, 2019 By Susan Matthews Apgood, President & CEO, News Generation, Inc. On Friday, June 21, PRSA-NCC held a workshop at Oglivy...
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What’s New in Today’s Newsroom?
prsancc August 13, 2019 By Sheri L. Singer, President of Singer Communications It's always been challenging to reach journalists. Today, many journalists work remotely...
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Public Relations and the Free Press: Elements in a Critical Equation
Jennifer Colwell August 6, 2019 By Judy Phair, APR, Fellow PRSA; PRSA National President and CEO, 2005 PRSA’s Code of Ethics has always been a...
Read More August 2019 President’s Message by Stacy Hope
Jennifer Colwell August 4, 2019 Dear Colleagues, Most people think of August as the sleepy month in our area, where Congress shuts down, locals leave...
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New PR/PA writing, shorter than ever, FYA not FYI, zippier: Are you prepared?
By Don Bates, APR, Fellow PRSA Keep writing long, indirect, colorless documents and soon no one will read what you’ve...
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Make Your Next Website Redesign Your Last
Jennifer Colwell July 24, 2019 By Carrie Hane, Founder & Principal Strategist, Tanzen Is it that time again? Time to redesign your organization’s website. It’s...
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Investing in the Future of our Profession
prsancc July 15, 2019 By Susan Rink, President and Owner of Rink Strategic Communications, LLC Throughout my career, I have been blessed with mentors...
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‘They chew gum, don’t they?’
Jennifer Colwell July 9, 2019 To get the word out with media relations pieces, Think Like a Reporter By Ann Wylie, president, Wylie Communications Famous...
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July 2019 President’s Message by Stacy Hope
Jennifer Colwell July 4, 2019 Dear Colleagues, Have you ever thought about joining the PRSA-NCC leadership team? If not, you should. Each fall, members of...
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You’re Only As Good As Your Plan
Jennifer Colwell June 26, 2019 By Joseph Davis Recently, I was having a spirited conversation (mostly my spirit) with a fellow communications colleague about what...
Read More What’s ethics got to do with it?
prsancc June 19, 2019 By Brigitte W. Johnson, APR, Lecturer, Georgetown School of Continuing Studies As members of PRSA, we are bound by a...
Read More Seven Tips for New Graduates: How to Launch a Successful PR Career
prsancc June 10, 2019 By Jen Bemisderfer I recently attended commencement ceremonies for my alma matter, North Carolina State University. As I sat, waiting...
Read More June 2019 President’s Message by Stacy Hope
Jennifer Colwell June 4, 2019 Dear Colleagues, Earlier this month, at our June board meeting, members of your board of directors and committee leaders held...
Read More Consider a Long Term Commitment to Talent Development
Jennifer Colwell June 4, 2019 By Freddi Donner, PCC, Team Engagement Specialist It’s gratifying to see companies initiate changes in their organizations by inviting their leadership...
Read More May 2019 President’s Updates
Jennifer Colwell May 29, 2019 Chapter president Stacy Hope recently offered updates on what's happening at PRSA-NCC. The news includes the Thoth Awards and Hall...
Read More Is Honesty the Best Policy?
prsancc May 21, 2019 By Meagan Price “Honesty is the best policy!” It was Benjamin Franklin’s mantra we all learned at a very young...
Read More Looking for Agencies in all the Wrong Places
Jennifer Colwell May 15, 2019 By Robert Udowitz, RFP Associates Whether you’re on the agency or client side of public relations, you’ve no doubt encountered...
Read More Apply for the 2019 Thoth Awards; Early Bird Deadline June 7
Jennifer Colwell May 14, 2019 WASHINGTON, D.C. (May 14, 2019) — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) invites PR professionals in...
Read More Going it Alone: 6 Tips for Prospering as an Independent Communications Consultant
prsancc May 7, 2019 By Laura Porter, Independent Writer and Communications Strategist “I’ve got a great gig for you, only you’ll need to create...
Read More May 2019 President’s Message by Stacy Hope
Jennifer Colwell May 4, 2019 Dear Colleagues, I'm pleased to announce that we're now accepting entries for the 2019 Thoth Awards! Named for the Egyptian...
Read More 11 Podcasting Tips for Ambitious Creators
Jennifer Colwell April 30, 2019 By Aimee Stern, Brave Now PR I went to a well-attended podcasting seminar at George Washington University’s Trachtenberg School of...
Read More 2019 PRSA-NCC Thoth Awards Are Open!
Jennifer Colwell April 22, 2019 By Sabrina Kidwai, co-chair Thoth Awards Committee One of the events members look forward to every year is the Thoth...
Read More Nominations Now Open for The National Capital Public Relations Hall Of Fame
Jennifer Colwell April 17, 2019 WASHINGTON, D.C. (April 17, 2019) — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) announced today that nominations...
Read More Partner With a Membership Organization to Help Market Your Business
Jennifer Colwell April 16, 2019 By Kate Perrin, CEO PRofessional Solutions, LLC This is PRofessional Solutions’ 25th anniversary and while I credit its longevity to...
Read More April 2019 President’s Message by Stacy Hope
Jennifer Colwell April 4, 2019 Dear Colleagues, Chapter members often ask me, "How can I take maximum advantage of my PRSA membership?" The easy answer?...
Read More 25 Criteria to Review Before Writing for PR Purposes
prsancc April 3, 2019 By Don Bates, APR, Fellow PRSA, PRSA-NCC Writing Workshop Instructor (Next Washington, D.C., workshop, April 30, 8:30-4:30, at The George...
Read More How To Shift Negative Traits into Positive Leadership Attributes
prsancc March 27, 2019 Guest post by Heathere Evans My grandmother lived to 101. On her 100th birthday, I asked her to tell me...
Read More How Online Reviews Improve Your Public Relations
Jennifer Colwell March 19, 2019 By Grayson Kemper, Senior Content Writer for Clutch People value and increasingly reference online reviews for your company during their...
Read More Hobby Your Way to CEO
Jennifer Colwell March 13, 2019 By Helen Sullivan, APR, Fellow PRSA Are you working too hard to have time for a hobby? Rethink that. If...
Read More Get Your Whole Team “On Message” Now: Part 2
prsancc March 5, 2019 This article is excerpted from the book: "Spark: The Complete Public Relations Guide for Small Business" by PRSA-NCC member Robert...
Read More March 2019 President’s Message by Stacy Hope
Jennifer Colwell March 4, 2019 Dear Colleagues, This month, I want to thank and recognize some of the partners that help make our programming possible...
Read More Get Your Whole Team “On Message” Now: Part 1
Jennifer Colwell February 26, 2019 This article is excerpted from the book: "Spark: The Complete Public Relations Guide for Small Business" by PRSA-NCC member Robert...
Read More Media Layoffs and the Future of Public Relations
Jennifer Colwell February 21, 2019 Guest Post by Sangeetha Sarma, Account Supervisor at Vanguard Communications in Washington, D.C. More than 1,000 journalists lost their jobs recently...
Read More How Businesses Can Balance Strategy and Authenticity When Speaking on Social Movements
Jennifer Colwell February 7, 2019 Post by Toby Cox, Clutch Businesses and the public relations industry have a tenuous relationship with authenticity, especially when it...
Read More February 2019 President’s Message by Stacy Hope
Jennifer Colwell February 4, 2019 Dear Colleagues, At this month's board meeting, our new membership chair (and 2018 Dark Horse Award winner) Kristin Gregory presented...
Read More Communications Lessons From the Government Shutdown
prsancc January 23, 2019 By Lawrence J. Parnell, Associate Professor, Strategic PR, The George Washington University With the government shutdown now exceeding 30 days, it’s worth asking:...
Read More Public Relations Society Taps RMK Productions for Management Services
Jennifer Colwell January 10, 2019 WASHINGTON, D.C. (Jan. 10, 2019) — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) today announced the selection...
Read More Crisis Management in the Age of Social Media
Jennifer Colwell January 7, 2019 By Aaron Ellis, Professional Development Committee member If you attended the National Capital Chapter’s “Crisis Management in the Age of...
Read More January 2019 President’s Message by Stacy Hope
Jennifer Colwell January 4, 2019 Dear Colleagues, On behalf of the 2019 PRSA-NCC leadership team, Happy New Year! It's my pleasure and my privilege to...
Read More Walking the Tightrope-Advice for DMV Advocacy and PR pros after the 2018 Midterms
prsancc December 4, 2018 Now that we are past the 2018 Mid Terms it’s time to consider the way forward for area communications professionals.
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Issue, Impact, Importance, and Results: What We Learned at “A Modern Approach to Grow Clients and Accounts”
By: Kathleen Boyles, News Generation What’s the biggest issue you face in growing clients and accounts? On November 28, PRSA-NCC...
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Thoughts from the National Board
Association and Nonprofit Public Relations Blog Chapter News & Thought Leadership Professional Development Programs PRSA NCC News
prsancc October 22, 2018 By Sam Villegas, APR, Mid Atlantic District Director, PRSA National Board As my first two-year term on the National Board...
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Learn, Grow and Connect with PRSA-NCC: 3 Reasons Joining Your Local Chapter Matters
prsancc October 4, 2018 By: Josh Gordon, PRSA-NCC’s Membership Co-Chair Joining your local chapter, not just the national one, will help you maximize your PRSA...
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September is Ethics Month: A PRofessional’s Guide to Being an Ethics Expert
prsancc September 25, 2018 September is Ethics Month for public relations professionals.
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Five Reasons Why You Should Join a PRSA Committee
prsancc September 6, 2018 By Patty Nicastri, Co-chair of PRSA-NCC’s Professional Development Committee I joined PRSA-NCC around five years ago. For my first two...
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How the Tables Have Turned: Mentorship through PRSA-NCC
Association and Nonprofit Public Relations Blog Chapter News & Thought Leadership Networking PRSA NCC News University Relations
prsancc August 23, 2018 By Allie Erenbaum, Co-chair of PRSA-NCC’s University Relations Committee Every young professional knows the value of strong and compassionate mentorship. When I...
Read More Why I Joined PRSA-NCC’s Board of Directors
prsancc August 6, 2018 By: Leah McConnell, PRSA-NCC Board Member, Diversity Chair, Thoth Gala Co-Chair Do you ever just stumble upon an opportunity, and...
Read More There’s No ‘I’ in Team!
prsancc July 26, 2018 By Jade Dixon, PRSA-NCC Marcom Committee “I'm taking in information! I'm processing! I'm doing the math, I'm fixing the boyfriend,...
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Six Secrets of Top Washington PR Agencies
By Christina Nyquist, PRSA-NCC Marketing Committee Twitter: @cnyquist Washington, D.C., is an exciting place to work. Public relations professionals in...
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Why Marketing and PR Should Go for the Gut
prsancc June 14, 2018 By Aimee Stern, Chief Bravery Officer of Brave Now PR I went to a media training workshop recently and the...
Read More What it Means to Win a Thoth
prsancc May 10, 2018 By Katherine Nicol, Senior Vice President, Hager Sharp The Thoth Awards recognize the most outstanding public relations programs and components...
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Emotional Intelligence: Rising Up in the Face of Organizational Dis-Ease
prsancc April 17, 2018 As communicators, how can we help unhealthy organizations heal and detoxify our workplaces so they stay healthy? A starting point is emotional intelligence.
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Go for Both!
prsancc April 12, 2018 By Mitchell Marovitz, Ph.D., APR, Fellow PRSA, 2018 Chair, Universal Accreditation Board Last week, I had the opportunity to participate...
Read More Storytelling: Five PR Programs that Succeeded Based on a Big Idea
prsancc April 3, 2018 By Helen Sullivan, APR, Fellow PRSA I’m into the transformative power of a big idea. You can think, think, think...
Read More Welcome to Washington, What Do You Do?
prsancc March 19, 2018 How to Get the Most out of Informational Interviews By Laura Gross, Principal and Founder of Scott Circle Communications “What do you do?”...
Read More Time To Step Up, NCC
prsancc March 7, 2018 By Samantha Villegas, APR, PRSA-NCC past president and PRSA Board member In January, a few of my colleagues and I,...
Read More Client on a Roll? Help Them Slow It.
prsancc March 2, 2018 I’m talking about a spokesperson being on a roll during a press interview with relevant and tangible information being rapid-fire...
Read More Moving Communications from Tactical to Strategic Implementation
prsancc February 13, 2018 Inspiration for this post came from sports radio of all places. Washington Nationals superstar, Bryce Harper, is in a contract...
Read More Pro Bono Call for Proposals
prsancc February 4, 2018 “Do all the good you can, By all the means you can, In all the ways you can, In all...
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