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Upcoming Events

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A Call to Rise Above, Together: A President’s Message

A Call to Rise Above, Together: A President’s Message

Chapter News & Thought Leadership Diversity
Living in and being a PR professional in the D.C. area for 20 years, I’ve grown to take for granted...
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December 2020 President’s Message

December 2020 President’s Message

Chapter News & Thought Leadership PRSA NCC News Uncategorized
Dear NCC Members and Colleagues: The end of a tumultuous year is upon us. As I have strived to do...
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Meet Nicole: Dog Mom, Home Chef, TV and Movie Lover, Passionate about Uplifting Others

Meet Nicole: Dog Mom, Home Chef, TV and Movie Lover, Passionate about Uplifting Others

Chapter News & Thought Leadership Member Profile
Nicole Golvala loves watching comedies on Netflix with her sister. One of her favorites is Mindy Kaling’s Never Have I...
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Featured News

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A Call to Rise Above, Together: A President’s Message

A Call to Rise Above, Together: A President’s Message

Chapter News & Thought Leadership Diversity
Living in and being a PR professional in the D.C. area for 20 years, I’ve grown to take for granted...
Read More
December 2020 President’s Message

December 2020 President’s Message

Chapter News & Thought Leadership PRSA NCC News Uncategorized
Dear NCC Members and Colleagues: The end of a tumultuous year is upon us. As I have strived to do...
Read More
Meet Nicole: Dog Mom, Home Chef, TV and Movie Lover, Passionate about Uplifting Others

Meet Nicole: Dog Mom, Home Chef, TV and Movie Lover, Passionate about Uplifting Others

Chapter News & Thought Leadership Member Profile
Nicole Golvala loves watching comedies on Netflix with her sister. One of her favorites is Mindy Kaling’s Never Have I...
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Washington’s Top Communications Work Honored at 52nd Annual National Capital Excellence in Communications Awards

Washington’s Top Communications Work Honored at 52nd Annual National Capital Excellence in Communications Awards

Chapter News & Thought Leadership ECA Hall of Fame PRSA NCC News
ICF Next and CDC Diabetes Alert Day 2019®: Reaching Multicultural Audiences Takes ‘Best in Show;’ Edelman’s Osborne Ross and American...
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Lifetime Achievement Award Bestowed To Lisa Osborne Ross And Gemma Puglisi

Lifetime Achievement Award Bestowed To Lisa Osborne Ross And Gemma Puglisi

Chapter News & Thought Leadership Hall of Fame PRSA NCC News Thoth Awards
Osborne Ross and Puglisi Inducted into the National Capital Public Relations Hall of Fame on December 2 WASHINGTON, D.C.— The...
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PRSA NCC Announces 2021 Chapter Leadership

PRSA NCC Announces 2021 Chapter Leadership

Chapter News & Thought Leadership Uncategorized
WASHINGTON--PRSA NCC, the nation's largest and most active PRSA chapter, today announced the leaders who have been selected by its...
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October 2020 President’s Message

October 2020 President’s Message

Chapter News & Thought Leadership PRSA NCC News Uncategorized
Dear NCC Members and Colleagues: As we move into the final quarter of the year, I want to center this...
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Long-Time Chapter Supporter PRofessional Solutions Closing its Doors

Long-Time Chapter Supporter PRofessional Solutions Closing its Doors

Chapter News & Thought Leadership Uncategorized
By Lauren Lawson-Zilai, President-Elect PRSA NCC, Senior Director of Public Relations/National Spokesperson, Goodwill Industries International Kate Perrin is a familiar...
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Celebrating and Supporting the Hispanic Community: A Conversation Between PRSA NCC President Lisa Kiefer and Mary Ann Gomez Orta

Celebrating and Supporting the Hispanic Community: A Conversation Between PRSA NCC President Lisa Kiefer and Mary Ann Gomez Orta

Chapter News & Thought Leadership Uncategorized
By Lisa Kiefer, President, PRSA NCC, and President and CEO, Sightline Strategy Each year, National Hispanic Heritage Month (Sept. 15...
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Online Voting Now Open to Elect 2021  PRSA NCC Officers and Board Members

Online Voting Now Open to Elect 2021 PRSA NCC Officers and Board Members

PRSA NCC News Uncategorized
Online voting is now open for 2021 PRSA NCC Officers and Board Members! Only members of PRSA NCC in good...
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Communicate With Your Community, Wherever They Are

Communicate With Your Community, Wherever They Are

Chapter News & Thought Leadership COVID-19 Blog Uncategorized
A complete understanding of audience needs—especially in moments of great uncertainty—is your brand’s most valuable tool. By Matt Bennett, Vice...
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Candidates Announced for 2021 PRSA NCC Chapter Officers and Board

Candidates Announced for 2021 PRSA NCC Chapter Officers and Board

Chapter News & Thought Leadership PRSA NCC News
PRSA NCC is pleased to announce the following candidates for the chapter’s 2021 Board of Directors. Voting opens on Thursday,...
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The Dangers of DIY Market Research: A Matter of Ethics

The Dangers of DIY Market Research: A Matter of Ethics

Chapter News & Thought Leadership Ethics
By Jason Booms, Director of Strategic Research & Communications, The Hannon Group, LLC Market research technology has evolved to the...
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The Intersection of Peace, Ethics, and Social Media

The Intersection of Peace, Ethics, and Social Media

Chapter News & Thought Leadership
By Sultana F. Ali, APR Each September 21, the world commemorates the International Day of Peace, a noble ideal. But...
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PR Ethics: Context & Content

PR Ethics: Context & Content

Chapter News & Thought Leadership Ethics
By Don Bates, APR, Fellow PRSA Before any discussion of ethics in the public relations industry, we need to define...
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Avoiding ethical elitism

Avoiding ethical elitism

Chapter News & Thought Leadership Ethics
By Mike Doble, APR, Principal at Doble Consulting I’ve been a student of leadership communication behavior for more than 40...
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“Serving the Greater Good”

“Serving the Greater Good”

Chapter News & Thought Leadership Ethics
By Brigitte W. Johnson, APR, Lecturer, Georgetown School of Continuing Studies September is ethics month in our public relations profession....
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August 2020 President’s Message

August 2020 President’s Message

Chapter News & Thought Leadership PRSA NCC News
Dear NCC Colleagues, It is hard to believe the end of summer is near. As we hit the five-month mark...
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Meet Sabrina: Green Bay Packers Fan and Associations Expert

Meet Sabrina: Green Bay Packers Fan and Associations Expert

Chapter News & Thought Leadership Member Profile
Sabrina Kidwai loves history, culture and above all sports. For the past 17 years, Sabrina has been elevating associations across...
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Communications in the Time of Coronavirus

Communications in the Time of Coronavirus

Chapter News & Thought Leadership COVID-19 Blog
by Sacha Cohen, Founder & President, Grassfed Media The coronavirus outbreak has thrown us into uncharted and frightening territory. There are many...
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Communicating with Communities of Color through COVID-19

Communicating with Communities of Color through COVID-19

Chapter News & Thought Leadership COVID-19 Blog Diversity
By: Cedric F. Brown, APR For better or worse, COVID-19 has greatly impacted the way our profession will move forward. With...
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Call for Nominations: 2021 PRSA NCC Board of Directors

Call for Nominations: 2021 PRSA NCC Board of Directors

Board Members Chapter News & Thought Leadership PRSA NCC News
PRSA NCC is currently seeking industry professionals to serve on its 2021 volunteer Board of Directors. To serve on the...
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After Covid-19, Will Americans Still Struggle To Make Health And Well-Being A Priority?

After Covid-19, Will Americans Still Struggle To Make Health And Well-Being A Priority?

Chapter News & Thought Leadership COVID-19 Blog
By Sharon Reis, The Reis Group COVID-19 has exploded the health care system. But sometime in the future, Americans will...
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The National Capital Public Relations Hall of Fame Deadline Closes Friday, July 24

The National Capital Public Relations Hall of Fame Deadline Closes Friday, July 24

Chapter News & Thought Leadership Hall of Fame PRSA NCC News
The National Capital Public Relations Hall of Fame Award nominations are open till Friday, July 24 at 11:59 p.m. ET. The award is...
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PRSA NCC Unveils New Awards Program Name; Early Bird Deadline Extended

PRSA NCC Unveils New Awards Program Name; Early Bird Deadline Extended

Chapter News & Thought Leadership PRSA NCC News Thoth Awards
The PRSA NCC Awards and Recognition Committee is excited to debut its new name for its inaugural awards. Following feedback...
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Meet Joan: Hiking Lover and Nurses’ Rights Fighter

Meet Joan: Hiking Lover and Nurses’ Rights Fighter

Chapter News & Thought Leadership Member Profile
Joan Hurwitz, APR is a passionate advocate who has spent 27 years supporting nurses. When she’s not spending hours fighting...
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How to Write Gender-Inclusively

How to Write Gender-Inclusively

Chapter News & Thought Leadership Diversity
By Crystal Borde, Vice President, Diversity + Inclusion Lead at Vanguard Communications What’s your preferred pronoun? He/him? She/her? They/them? Or...
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It’s Time for Communicators to Lead the Change

It’s Time for Communicators to Lead the Change

Chapter News & Thought Leadership Diversity
By Ben Finzel and LaTricia Harper Woods The nation has once again reached another major inflection point in our history....
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How to Contribute to Black Lives Matter Dialogue with a DEI Lens

How to Contribute to Black Lives Matter Dialogue with a DEI Lens

Chapter News & Thought Leadership Diversity
By Crystal Borde, Vice President, Diversity + Inclusion Lead at Vanguard Communications We agree. Black lives matter. For centuries, systemic...
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June 2020 President’s Message by Lisa Kiefer

June 2020 President’s Message by Lisa Kiefer

Chapter News & Thought Leadership Email Newsletter
Dear NCC Members and Colleagues: The half-way point of 2020 is upon us, and what a first six months it...
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Reopening? Or Just Thinking About It? Internal Communications is Crucial

Reopening? Or Just Thinking About It? Internal Communications is Crucial

Chapter News & Thought Leadership COVID-19 Blog
By Denise Hart, President of O2 Lab When you’re bringing people back into the office post-lockdown, nothing is more important...
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Meet Joseph: TikTok Fan and Diversity and Inclusion Champion

Meet Joseph: TikTok Fan and Diversity and Inclusion Champion

Chapter News & Thought Leadership Diversity Email Newsletter Member Profile
Meet Joseph Dawson, a North Carolina native working at Freddie Mac and enjoying his life in Arlington with his husband,...
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Change Starts with Us

Change Starts with Us

Chapter News & Thought Leadership Diversity
Three ways communicators can contribute to racial justice Over the past few weeks, civil unrest has disrupted our nation. The...
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PRSA NCC Commitment to Action and Accountability

PRSA NCC Commitment to Action and Accountability

Chapter News & Thought Leadership Diversity
The PRSA National Capital Chapter (PRSA NCC) is dismayed by the recent killings of George Floyd, Breonna Taylor, Ahmaud Arbery,...
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Now, and Always—How Pharma Brands Can Get Their Messaging Right During the Pandemic

Now, and Always—How Pharma Brands Can Get Their Messaging Right During the Pandemic

Chapter News & Thought Leadership COVID-19 Blog
by Jonathan Wilson, Owner & CEO Spectrum Science It’s been more than 60 days since parts of the U.S. began...
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With Conference Season Looming, Prepare to Pivot

With Conference Season Looming, Prepare to Pivot

Chapter News & Thought Leadership COVID-19 Blog
By Karen Addis, APR, and Lisa Fels Davitt It’s only May, but fall conference season is in full swing….at least...
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Communications Strategies for Surviving COVID-19

Communications Strategies for Surviving COVID-19

Chapter News & Thought Leadership COVID-19 Blog
By Marjorie Weisskohl, APR It’s May 2020; businesses are anxious to reopen their doors and return to pre-COVID19 activity levels....
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Positioning Your Agency For New Business Success, Post-Pandemic

Positioning Your Agency For New Business Success, Post-Pandemic

Chapter News & Thought Leadership COVID-19 Blog
By Lori Russo Public relations agencies are hurting. Layoffs, salary reductions, lost revenue and stalled campaigns are impacting firms of...
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Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

Chapter News & Thought Leadership COVID-19 Blog
By Beth Casteel, Senior Counselor, The Reis Group The Guardian recently published an article on how the lupus drug hydroxychloroquine...
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A Marketer’s Role During COVID-19

A Marketer’s Role During COVID-19

Chapter News & Thought Leadership COVID-19 Blog
By SRB Communications Washington, D.C. While healthcare staff and other essential workers focus on the health and security of citizens,...
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Books for Communication Professionals to Read During Quarantine

Books for Communication Professionals to Read During Quarantine

Chapter News & Thought Leadership COVID-19 Blog
By Karen Naumann, APR Communications is a rapidly evolving profession that demands a commitment from practitioners to be continual learners....
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Ideas for Internship and Job Searching during COVID-19

Ideas for Internship and Job Searching during COVID-19

Chapter News & Thought Leadership COVID-19 Blog Job Search
By Allie Erenbaum and Laura Ambrosio We are living in uncertain times. The COVID-19 crisis is making it difficult for...
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PRSA National Capital Chapter Awards Submissions Open to Honor Outstanding Communications Programs and Professionals

PRSA National Capital Chapter Awards Submissions Open to Honor Outstanding Communications Programs and Professionals

Chapter News & Thought Leadership Events Thoth Awards
WASHINGTON, D.C. (April 27, 2020) — The Public Relations Society of America’s National Capital Chapter (PRSA NCC) invites brands, agencies...
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Nominations Now Open for The National Capital Public Relations Hall of Fame: Deadline is July 24

Nominations Now Open for The National Capital Public Relations Hall of Fame: Deadline is July 24

Chapter News & Thought Leadership Hall of Fame PRSA NCC News
WASHINGTON, D.C. — The Public Relations Society of America’s National Capital Chapter (PRSA NCC) announced today that nominations are now...
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COVID-19 Leadership Lesson: Essential Leaders Infect Us All

COVID-19 Leadership Lesson: Essential Leaders Infect Us All

COVID-19 Blog
By Oshawn Jefferson Senior Instructor, Lewis-Price & Associates Defense Information School “If history repeats itself, it’s only because human nature...
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The many faces of APR (Accreditation in Public Relations) professionals

The many faces of APR (Accreditation in Public Relations) professionals

Accreditation Chapter News & Thought Leadership
by Barbara Burfeind, APR+M, PRSA Fellow  During the month of April we highlight the Accreditation in Public Relations (APR) and...
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What do PR professionals do when COVID19 cancels major annual meetings?

What do PR professionals do when COVID19 cancels major annual meetings?

Chapter News & Thought Leadership COVID-19 Blog
By: Tamara Moore, Senior Vice President and Media Director at The Reis Group Nearly 30 annual scientific meetings have already...
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Relevant and Impactful Messaging During COVID-19

Relevant and Impactful Messaging During COVID-19

Chapter News & Thought Leadership COVID-19 Blog
By: Susan Apgood, President & CEO of News Generation As we all adjust to the turbulent and changing new normal,...
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Everybody’s Talking At Me; Can’t Hear A Word They’re Saying

Everybody’s Talking At Me; Can’t Hear A Word They’re Saying

Chapter News & Thought Leadership COVID-19 Blog
Authored by Tom Davis Vice President, Susan Davis International The only thing spreading faster than the coronavirus is “information” about...
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A Whole New World: Advocating When a Pandemic Makes In-Person Impossible

A Whole New World: Advocating When a Pandemic Makes In-Person Impossible

Chapter News & Thought Leadership COVID-19 Blog Video
By Matthew Wright and Anthony Shop "Everybody has a plan until they get punched in the mouth." - Mike Tyson...
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Pivot Strategies for After the Pandemic

Pivot Strategies for After the Pandemic

Chapter News & Thought Leadership COVID-19 Blog Crisis Communications
Flexibility and Client Creative Marketing Will Help Agencies Adapt to the New Normal By Mike Smith Senior VP, Yes& Agency...
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In Crisis is Opportunity

In Crisis is Opportunity

Chapter News & Thought Leadership COVID-19 Blog Networking Social Media
By Richard S. Levick, Esq. Chairman & CEO Levick “Optimism is the faith that leads to achievement.” - Helen Keller...
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What Consumers Think of Brands Right Now

What Consumers Think of Brands Right Now

Chapter News & Thought Leadership COVID-19 Blog Crisis Communications Media Relations
By Cary Hatch, CEO of MDB Communications This commentary originally appeared on the Capitol Communicator. In a real-time survey conducted...
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March President’s Message by Lisa Kiefer

March President’s Message by Lisa Kiefer

Chapter News & Thought Leadership COVID-19 Blog
Dear PRSA National Capital Chapter Members and Community: As we unite through separation, many members of our professional and personal...
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What my Family Learned After a Year of Social Distancing

What my Family Learned After a Year of Social Distancing

Chapter News & Thought Leadership COVID-19 Blog Crisis Communications
By Dan Sallick Partner and Co-Founder, Subject Matter The following originally appeared in The Washington Post and is being posted...
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Integrated Media Relations: Leveraging Data to Break Through in a Busy News Cycle

Integrated Media Relations: Leveraging Data to Break Through in a Busy News Cycle

Chapter News & Thought Leadership Media Relations PR Agencies
By: Sophie Bethune, American Psychological Association Public relations practitioners are not immune to stress, but do we truly understand the...
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PRSA National Capital Chapter Statement on Coronavirus Disease 2019

PRSA National Capital Chapter Statement on Coronavirus Disease 2019

Chapter News & Thought Leadership COVID-19 Blog
Dear National Capital Chapter Members and Our Washington, D.C., Professional Communications Community: The NCC Board of Directors and chapter leaders...
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Farm Town Strong: Overcoming the Rural Opioid Epidemic: Part 2 of 2

Farm Town Strong: Overcoming the Rural Opioid Epidemic: Part 2 of 2

Chapter News & Thought Leadership Media Relations Social Media Thoth Awards
Editor’s note: This is part 2 of a series. Read part 1 here. Heather Himes, the daughter of an Ohio...
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Farm Town Strong: Overcoming the Rural Opioid Epidemic: Part 1 of 2

Farm Town Strong: Overcoming the Rural Opioid Epidemic: Part 1 of 2

Chapter News & Thought Leadership Media Relations Social Media Thoth Awards
Roger Winemiller is an Ohio farmer with an unspeakably tragic story. In March 2016, his 31-year-old daughter, Heather Himes, died...
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PRSA Mid-Atlantic District  APR Boot Camp is May 6-8

PRSA Mid-Atlantic District APR Boot Camp is May 6-8

Accreditation Chapter News & Thought Leadership
Ready to take the next step in your public relations career? The PRSA Mid-Atlantic District is hosting an APR Boot...
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How Businesses Should ReTool Their Messaging as Younger Generations Gain Purchasing Power

How Businesses Should ReTool Their Messaging as Younger Generations Gain Purchasing Power

Best Practices Chapter News & Thought Leadership
Social media is a staple in our society, regardless of the age group. According to the Manifest, more than 80%...
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Lessons on a Web Site: From Site Launch to a Thoth Award

Lessons on a Web Site: From Site Launch to a Thoth Award

Best Practices Chapter News & Thought Leadership
Tails were wagging at the Pet Food Institute (PFI) when PRSA-NCC recognized us with a Thoth Award this past fall...
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January 2020 President’s Message by Lisa Kiefer

January 2020 President’s Message by Lisa Kiefer

Chapter News & Thought Leadership
Dear Colleagues, On January 1, I began my term as 2020 PRSA National Capital Chapter (NCC) president. In this initial...
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PRSA National Capital Chapter Launches PRSANCC.org

PRSA National Capital Chapter Launches PRSANCC.org

Chapter News & Thought Leadership
Redesigned Website Offers Communications Professionals in D.C. New Opportunities Washington, D.C. – January 17, 2020 – The Public Relations Society...
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Now Hear This!

Now Hear This!

Best Practices Chapter News & Thought Leadership
The Top 10 Reasons Why Your Organization Must Have a Podcast! Digital audio delivered on-demand in the form of podcasts...
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December 2019 President’s Message by Stacy Hope

December 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, It has been my pleasure and my privilege to serve as your 2019 chapter president. As the year...
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Reflections from National PRSA

Reflections from National PRSA

Chapter News & Thought Leadership Uncategorized
By Sam Villegas, APR, MidAtlantic District Director, PRSA National Board Though there’s roughly another month and change on the calendar...
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November 2019 President’s Message by Stacy Hope

November 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, On November 13, 2019, I led the last PRSA-NCC board meeting of 2019, where we adopted a strategic...
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Leadership Is About Giving Back

Leadership Is About Giving Back

Chapter News & Thought Leadership PRSA NCC News
By Danny Selnick The National Capital Chapter of the Public Relations Society of American recently inducted me into its Hall...
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Crisis Communications: Are you Prepared to Help Your Organization Identify, Manage and Measure Risks?

Crisis Communications: Are you Prepared to Help Your Organization Identify, Manage and Measure Risks?

Chapter News & Thought Leadership PRSA NCC News
By Lauren Lawson-Zilai, Senior Director of Public Relations, Goodwill Industries International At the recent PRSA international conference, I spoke about...
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PRSA National Capital Chapter Announces New Board of Directors and Assembly Delegates for 2020

PRSA National Capital Chapter Announces New Board of Directors and Assembly Delegates for 2020

Chapter News & Thought Leadership
CONTACT: Eric Young Phone: 703-217-6814 EYoung.prsa@gmail.com Washington, D.C. – November 7, 2019 – The Public Relations Society of America’s National...
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Candidates Announced for 2020 Chapter Officers, Board and Assembly

Candidates Announced for 2020 Chapter Officers, Board and Assembly

Chapter News & Thought Leadership Uncategorized
2020 Slate President-elect Lauren Lawson-Zilai Vice-President (two-year term) Sinetra Bowdry Leah McConnell Dergachev Vice-President (one-year term) Karen Naumann, APR Secretary...
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Top 3 Ways to Fix Your Online Reputation

Top 3 Ways to Fix Your Online Reputation

Best Practices Chapter News & Thought Leadership
By Josh Greene, CEO, The Mather Group If you’ve been having a bad day when it comes to your online...
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Call for New PRSA-NCC Board Members for 2020!

Call for New PRSA-NCC Board Members for 2020!

Chapter News & Thought Leadership Uncategorized
PRSA-NCC is currently seeking industry professionals to serve on its volunteer Board of Directors. To serve on the PRSA-NCC Board,...
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Predictable Surprises: Why reputation management is core to business leadership

Predictable Surprises: Why reputation management is core to business leadership

Chapter News & Thought Leadership PRSA NCC News
By Tracy Schario, APR, chair of the PRSA MBA/Business School Program committee Warren Buffett famously said, “It takes 20 years...
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Can Bach Save the World if Yo Yo Ma Brings It to Us?

Can Bach Save the World if Yo Yo Ma Brings It to Us?

Best Practices Chapter News & Thought Leadership
By Aimee Lauren Stern, Chief Bravery Officer, Brave Now PR He is certainly giving it his best shot. The Bach...
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Time for an employee communications fall tune-up

Time for an employee communications fall tune-up

Best Practices Chapter News & Thought Leadership PRSA NCC News
By Susan C. Rink, President and Owner, Rink Strategic Communications, LLC It’s fall ─the season for tailgate parties, apple festivals,...
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How to Get a Patient to Talk: Lessons in Health Care PR

How to Get a Patient to Talk: Lessons in Health Care PR

Best Practices Chapter News & Thought Leadership
By Aaron Cohen, President, Aaron Cohen PR LLC “Norma Smith was diagnosed with stage-three cancer in December.” – Fresno Bee...
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Vote Now for the 2020 PRSA-NCC Board of Directors!

Vote Now for the 2020 PRSA-NCC Board of Directors!

Chapter News & Thought Leadership Uncategorized
Voting is now open for the 2020 PRSA-NCC Board of Directors! From October 1, 2019 to October 21, 2019, eligible...
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October 2019 President’s Message by Stacy Hope

October 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues: "PRSA-NCC is committed to recognizing and celebrating all individual characteristics that make each of us who we are,...
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Experts Needed – That’s You!

Experts Needed – That’s You!

Chapter News & Thought Leadership PRSA NCC News
This blog is a forum for members of the National Capital Chapter of the Public Relations Society of America and...
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Washington’s Best Public Relations & Public Affairs Campaigns Honored at 2019 PRSA-NCC Thoth Awards

Washington’s Best Public Relations & Public Affairs Campaigns Honored at 2019 PRSA-NCC Thoth Awards

Chapter News & Thought Leadership Uncategorized
Washington, D.C. – Oct. 1, 2019 – More than 175 industry professionals attended the National Capital Chapter of the Public...
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4 Tips for Planning Your Next Networking Happy Hour

4 Tips for Planning Your Next Networking Happy Hour

Best Practices Chapter News & Thought Leadership Networking
By Allie Erenbaum, Board Member and Co-chair of the University Relations Committee for PRSA-NCC Who do I talk to first?...
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How to Plan Your Next Video

How to Plan Your Next Video

Best Practices Chapter News & Thought Leadership Professional Development Programs Video
By Pete Cousté, PC MediaWorks and Chair, PRSA-NCC Independent PR Alliance Committee I covered more than my share of National...
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Easy as Pi: How Comms Pros Can use Numbers to Shape Social Strategy

Easy as Pi: How Comms Pros Can use Numbers to Shape Social Strategy

Best Practices Chapter News & Thought Leadership Social Media
By Kevin Coroneos, Digital Director, Aerospace Industries Association When it comes to communication professionals, there’s one thing that usually unites...
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Danny Selnick Honored for His Commitment to the PR Profession

Danny Selnick Honored for His Commitment to the PR Profession

Chapter News & Thought Leadership Uncategorized
The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is pleased to announce the induction of Danny Selnick into...
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September 2019 President’s Message by Stacy Hope

September 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, During the month of September, PRSA recognizes the importance of the ethical practice of public relations. Who among...
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PRSA-NCC Names Finalists For 2019 Thoth Awards

PRSA-NCC Names Finalists For 2019 Thoth Awards

Chapter News & Thought Leadership Uncategorized
WASHINGTON, D.C., Aug. 26, 2019 – The Public Relations Society of America’s National Capital Chapter has announced the finalists for...
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3 Low-Cost PR Strategies for Small Businesses

3 Low-Cost PR Strategies for Small Businesses

Best Practices Chapter News & Thought Leadership
By Grayson Kemper, Senior Content Developer for Clutch Small businesses often struggle to find low-cost solutions to create awareness and...
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Speaking & Presenting with “Presents”

Speaking & Presenting with “Presents”

Best Practices Chapter News & Thought Leadership Media Relations
By Susan Matthews Apgood, President & CEO, News Generation, Inc. On Friday, June 21, PRSA-NCC held a workshop at Oglivy...
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What’s New in Today’s Newsroom?

What’s New in Today’s Newsroom?

Best Practices Chapter News & Thought Leadership Media Relations
By Sheri L. Singer, President of Singer Communications It's always been challenging to reach journalists. Today, many journalists work remotely...
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Public Relations and the Free Press: Elements in a Critical Equation

Public Relations and the Free Press: Elements in a Critical Equation

Best Practices Chapter News & Thought Leadership
By Judy Phair, APR, Fellow PRSA; PRSA National President and CEO, 2005 PRSA’s Code of Ethics has always been a...
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August 2019 President’s Message by Stacy Hope

August 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, Most people think of August as the sleepy month in our area, where Congress shuts down, locals leave...
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New PR/PA writing, shorter than ever, FYA not FYI, zippier: Are you prepared?

New PR/PA writing, shorter than ever, FYA not FYI, zippier: Are you prepared?

Best Practices Chapter News & Thought Leadership
By Don Bates, APR, Fellow PRSA Keep writing long, indirect, colorless documents and soon no one will read what you’ve...
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Make Your Next Website Redesign Your Last

Make Your Next Website Redesign Your Last

Best Practices Chapter News & Thought Leadership
By Carrie Hane, Founder & Principal Strategist, Tanzen Is it that time again? Time to redesign your organization’s website. It’s...
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Investing in the Future of our Profession

Investing in the Future of our Profession

Best Practices Chapter News & Thought Leadership Job Search Professional Development Programs
By Susan Rink, President and Owner of Rink Strategic Communications, LLC Throughout my career, I have been blessed with mentors...
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‘They chew gum, don’t they?’

‘They chew gum, don’t they?’

Best Practices Chapter News & Thought Leadership PRSA NCC News
To get the word out with media relations pieces, Think Like a Reporter By Ann Wylie, president, Wylie Communications Famous...
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July 2019 President’s Message by Stacy Hope

July 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, Have you ever thought about joining the PRSA-NCC leadership team? If not, you should. Each fall, members of...
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You’re Only As Good As Your Plan

You’re Only As Good As Your Plan

Best Practices Chapter News & Thought Leadership
By Joseph Davis Recently, I was having a spirited conversation (mostly my spirit) with a fellow communications colleague about what...
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What’s ethics got to do with it?

What’s ethics got to do with it?

Best Practices Chapter News & Thought Leadership
By Brigitte W. Johnson, APR, Lecturer, Georgetown School of Continuing Studies As members of PRSA, we are bound by a...
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Seven Tips for New Graduates: How to Launch a Successful PR Career

Seven Tips for New Graduates: How to Launch a Successful PR Career

Best Practices Chapter News & Thought Leadership Job Search Professional Development Programs
By Jen Bemisderfer I recently attended commencement ceremonies for my alma matter, North Carolina State University. As I sat, waiting...
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June 2019 President’s Message by Stacy Hope

June 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, Earlier this month, at our June board meeting, members of your board of directors and committee leaders held...
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Consider a Long Term Commitment to Talent Development

Consider a Long Term Commitment to Talent Development

Best Practices Chapter News & Thought Leadership
By Freddi Donner, PCC, Team Engagement Specialist It’s gratifying to see companies initiate changes in their organizations by inviting their leadership...
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May 2019 President’s Updates

May 2019 President’s Updates

Chapter News & Thought Leadership PRSA NCC News
Chapter president Stacy Hope recently offered updates on what's happening at PRSA-NCC. The news includes the Thoth Awards and Hall...
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Is Honesty the Best Policy?

Is Honesty the Best Policy?

Best Practices Chapter News & Thought Leadership Employee Communications
By Meagan Price “Honesty is the best policy!” It was Benjamin Franklin’s mantra we all learned at a very young...
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Looking for Agencies in all the Wrong Places

Looking for Agencies in all the Wrong Places

Best Practices Chapter News & Thought Leadership
By Robert Udowitz, RFP Associates Whether you’re on the agency or client side of public relations, you’ve no doubt encountered...
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Apply for the 2019 Thoth Awards; Early Bird Deadline June 7

Apply for the 2019 Thoth Awards; Early Bird Deadline June 7

Chapter News & Thought Leadership Uncategorized
WASHINGTON, D.C. (May 14, 2019) — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) invites PR professionals in...
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Going it Alone: 6 Tips for Prospering as an Independent Communications Consultant

Going it Alone: 6 Tips for Prospering as an Independent Communications Consultant

Chapter News & Thought Leadership IPRA
By Laura Porter, Independent Writer and Communications Strategist “I’ve got a great gig for you, only you’ll need to create...
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May 2019 President’s Message by Stacy Hope

May 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, I'm pleased to announce that we're now accepting entries for the 2019 Thoth Awards! Named for the Egyptian...
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11 Podcasting Tips for Ambitious Creators

11 Podcasting Tips for Ambitious Creators

Chapter News & Thought Leadership Professional Development Programs
By Aimee Stern, Brave Now PR I went to a well-attended podcasting seminar at George Washington University’s Trachtenberg School of...
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2019 PRSA-NCC Thoth Awards Are Open!

2019 PRSA-NCC Thoth Awards Are Open!

Chapter News & Thought Leadership Thoth Awards
By Sabrina Kidwai, co-chair Thoth Awards Committee One of the events members look forward to every year is the Thoth...
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Nominations Now Open for The National Capital Public Relations Hall Of Fame

Nominations Now Open for The National Capital Public Relations Hall Of Fame

Chapter News & Thought Leadership Uncategorized
WASHINGTON, D.C. (April 17, 2019) — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) announced today that nominations...
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Partner With a Membership Organization to Help Market Your Business

Partner With a Membership Organization to Help Market Your Business

Chapter News & Thought Leadership PRSA NCC News
By Kate Perrin, CEO PRofessional Solutions, LLC This is PRofessional Solutions’ 25th anniversary and while I credit its longevity to...
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Sorry

Sorry

Best Practices Chapter News & Thought Leadership Crisis Communications
By Karen Naumann, APR, Vice President at Susan Davis International Apologies abound. From political figures, religious institutions, entertainers, corporations, there...
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April 2019 President’s Message by Stacy Hope

April 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, Chapter members often ask me, "How can I take maximum advantage of my PRSA membership?" The easy answer?...
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25 Criteria to Review Before Writing for PR Purposes

25 Criteria to Review Before Writing for PR Purposes

Best Practices Chapter News & Thought Leadership
By Don Bates, APR, Fellow PRSA, PRSA-NCC Writing Workshop Instructor (Next Washington, D.C., workshop, April 30, 8:30-4:30, at The George...
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How To Shift Negative Traits into Positive Leadership Attributes

How To Shift Negative Traits into Positive Leadership Attributes

Chapter News & Thought Leadership PRSA NCC News
Guest post by Heathere Evans My grandmother lived to 101. On her 100th birthday, I asked her to tell me...
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How Online Reviews Improve Your Public Relations

How Online Reviews Improve Your Public Relations

Chapter News & Thought Leadership PRSA NCC News
By Grayson Kemper, Senior Content Writer for Clutch People value and increasingly reference online reviews for your company during their...
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Hobby Your Way to CEO

Hobby Your Way to CEO

Best Practices Chapter News & Thought Leadership
By Helen Sullivan, APR, Fellow PRSA Are you working too hard to have time for a hobby? Rethink that. If...
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Get Your Whole Team “On Message” Now: Part 2

Get Your Whole Team “On Message” Now: Part 2

Best Practices Chapter News & Thought Leadership Employee Communications
This article is excerpted from the book: "Spark: The Complete Public Relations Guide for Small Business" by PRSA-NCC member Robert...
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March 2019 President’s Message by Stacy Hope

March 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, This month, I want to thank and recognize some of the partners that help make our programming possible...
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Get Your Whole Team “On Message” Now: Part 1

Get Your Whole Team “On Message” Now: Part 1

Best Practices Chapter News & Thought Leadership Employee Communications
This article is excerpted from the book: "Spark: The Complete Public Relations Guide for Small Business" by PRSA-NCC member Robert...
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Media Layoffs and the Future of Public Relations

Media Layoffs and the Future of Public Relations

Chapter News & Thought Leadership Media Relations
Guest Post by Sangeetha Sarma, Account Supervisor at Vanguard Communications in Washington, D.C. More than 1,000 journalists lost their jobs recently...
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How Businesses Can Balance Strategy and Authenticity When Speaking on Social Movements

How Businesses Can Balance Strategy and Authenticity When Speaking on Social Movements

Chapter News & Thought Leadership PRSA NCC News
Post by Toby Cox, Clutch Businesses and the public relations industry have a tenuous relationship with authenticity, especially when it...
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February 2019 President’s Message by Stacy Hope

February 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership Uncategorized
Dear Colleagues, At this month's board meeting, our new membership chair (and 2018 Dark Horse Award winner) Kristin Gregory presented...
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Communications Lessons From the Government Shutdown

Communications Lessons From the Government Shutdown

Chapter News & Thought Leadership PRSA NCC News
By Lawrence J. Parnell, Associate Professor, Strategic PR, The George Washington University With the government shutdown now exceeding 30 days, it’s worth asking:...
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Public Relations Society Taps RMK Productions for Management Services

Public Relations Society Taps RMK Productions for Management Services

Chapter News & Thought Leadership Uncategorized
WASHINGTON, D.C. (Jan. 10, 2019) — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) today announced the selection...
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Crisis Management in the Age of Social Media

Crisis Management in the Age of Social Media

Chapter News & Thought Leadership PRSA NCC News
By Aaron Ellis, Professional Development Committee member If you attended the National Capital Chapter’s “Crisis Management in the Age of...
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January 2019 President’s Message by Stacy Hope

January 2019 President’s Message by Stacy Hope

Chapter News & Thought Leadership PRSA NCC News Uncategorized
Dear Colleagues, On behalf of the 2019 PRSA-NCC leadership team, Happy New Year! It's my pleasure and my privilege to...
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Walking the Tightrope-Advice for DMV Advocacy and PR pros after the 2018 Midterms

Walking the Tightrope-Advice for DMV Advocacy and PR pros after the 2018 Midterms

Chapter News & Thought Leadership Government Relations and Public Affairs
Now that we are past the 2018 Mid Terms it’s time to consider the way forward for area communications professionals.
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Issue, Impact, Importance, and Results: What We Learned at “A Modern Approach to Grow Clients and Accounts”

Issue, Impact, Importance, and Results: What We Learned at “A Modern Approach to Grow Clients and Accounts”

Best Practices Chapter News & Thought Leadership PRSA NCC News
By: Kathleen Boyles, News Generation What’s the biggest issue you face in growing clients and accounts? On November 28, PRSA-NCC...
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Thoughts from the National Board

Thoughts from the National Board

Association and Nonprofit Public Relations Chapter News & Thought Leadership Professional Development Programs PRSA NCC News
By Sam Villegas, APR, Mid Atlantic District Director, PRSA National Board As my first two-year term on the National Board...
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Learn, Grow and Connect with PRSA-NCC: 3 Reasons Joining Your Local Chapter Matters

Learn, Grow and Connect with PRSA-NCC: 3 Reasons Joining Your Local Chapter Matters

Chapter News & Thought Leadership Networking PRSA NCC News
By: Josh Gordon, PRSA-NCC’s Membership Co-Chair Joining your local chapter, not just the national one, will help you maximize your PRSA...
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September is Ethics Month: A PRofessional’s Guide to Being an Ethics Expert

September is Ethics Month: A PRofessional’s Guide to Being an Ethics Expert

Chapter News & Thought Leadership PRSA NCC News
September is Ethics Month for public relations professionals.
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Five Reasons Why You Should Join a PRSA Committee

Five Reasons Why You Should Join a PRSA Committee

Chapter News & Thought Leadership Networking Professional Development Programs
By Patty Nicastri, Co-chair of PRSA-NCC’s Professional Development Committee I joined PRSA-NCC around five years ago. For my first two...
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How the Tables Have Turned: Mentorship through PRSA-NCC

How the Tables Have Turned: Mentorship through PRSA-NCC

Association and Nonprofit Public Relations Chapter News & Thought Leadership Networking PRSA NCC News University Relations
By Allie Erenbaum, Co-chair of PRSA-NCC’s University Relations Committee Every young professional knows the value of strong and compassionate mentorship. When I...
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Why I Joined PRSA-NCC’s Board of Directors

Why I Joined PRSA-NCC’s Board of Directors

Chapter News & Thought Leadership PRSA NCC News
By: Leah McConnell, PRSA-NCC Board Member, Diversity Chair, Thoth Gala Co-Chair Do you ever just stumble upon an opportunity, and...
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There’s No ‘I’ in Team!

There’s No ‘I’ in Team!

Chapter News & Thought Leadership PR Agencies PRSA NCC News Thoth Awards
By Jade Dixon, PRSA-NCC Marcom Committee “I'm taking in information! I'm processing! I'm doing the math, I'm fixing the boyfriend,...
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Six Secrets of Top Washington PR Agencies

Six Secrets of Top Washington PR Agencies

Chapter News & Thought Leadership PRSA NCC News
By Christina Nyquist, PRSA-NCC Marketing Committee Twitter: @cnyquist Washington, D.C., is an exciting place to work. Public relations professionals in...
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Why Marketing and PR Should Go for the Gut

Why Marketing and PR Should Go for the Gut

Chapter News & Thought Leadership PRSA NCC News
By Aimee Stern, Chief Bravery Officer of Brave Now PR I went to a media training workshop recently and the...
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What it Means to Win a Thoth

What it Means to Win a Thoth

Chapter News & Thought Leadership PRSA NCC News
By Katherine Nicol, Senior Vice President, Hager Sharp The Thoth Awards recognize the most outstanding public relations programs and components...
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Emotional Intelligence: Rising Up in the Face of Organizational Dis-Ease

Emotional Intelligence: Rising Up in the Face of Organizational Dis-Ease

Chapter News & Thought Leadership PRSA NCC News
As communicators, how can we help unhealthy organizations heal and detoxify our workplaces so they stay healthy? A starting point is emotional intelligence.
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Go for Both!

Go for Both!

Accreditation Chapter News & Thought Leadership PRSA NCC News
By Mitchell Marovitz, Ph.D., APR, Fellow PRSA, 2018 Chair, Universal Accreditation Board Last week, I had the opportunity to participate...
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Storytelling: Five PR Programs that Succeeded Based on a Big Idea

Storytelling: Five PR Programs that Succeeded Based on a Big Idea

Best Practices Chapter News & Thought Leadership
By Helen Sullivan, APR, Fellow PRSA I’m into the transformative power of a big idea. You can think, think, think...
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Welcome to Washington, What Do You Do?

Welcome to Washington, What Do You Do?

Chapter News & Thought Leadership Job Search Networking
How to Get the Most out of Informational Interviews By Laura Gross, Principal and Founder of Scott Circle Communications “What do you do?”...
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Time To Step Up, NCC

Time To Step Up, NCC

Chapter News & Thought Leadership PRSA NCC News
By Samantha Villegas, APR, PRSA-NCC past president and PRSA Board member In January, a few of my colleagues and I,...
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Client on a Roll? Help Them Slow It.

Client on a Roll? Help Them Slow It.

Best Practices Chapter News & Thought Leadership Media Relations PRSA NCC News
I’m talking about a spokesperson being on a roll during a press interview with relevant and tangible information being rapid-fire...
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Moving Communications from Tactical to Strategic Implementation

Moving Communications from Tactical to Strategic Implementation

Association and Nonprofit Public Relations Chapter News & Thought Leadership
Inspiration for this post came from sports radio of all places.  Washington Nationals superstar, Bryce Harper, is in a contract...
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Pro Bono Call for Proposals

Pro Bono Call for Proposals

Chapter News & Thought Leadership PRSA NCC News
“Do all the good you can, By all the means you can, In all the ways you can, In all...
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