ARD Senior Social Marketing Specialist

Strategy Consulting Team is a management consulting firm that partners and collaborates with our clients to deliver results and navigate complex challenges. We bring specialized expertise in strategic planning, organizational effectiveness, data analytics, talent management, human capital management, and PMO services. Our core values, that we apply to everything we do, are Integrity, Superior Value, Excellence, Teamwork, Empowerment and Continuous Learning.

We value highly and therefore cultivate a collaborative working culture that emphasizes each employee’s strengths and interests in building our team and delivering for clients.
Description

The Social Marketing/Communications Specialist serves as a subject matter expert for the Army Resilience Directorate (ARD) client projects. Specifically, the Social Marketing/Communications Specialist will support the ARD Director of Communications, Outreach & Leadership Engagement.  The Social Marketing/Communications Specialist will provide functional leadership on projects, lead analyses to draw conclusions and develop insightful recommendations and solutions.  The Social Marketing/Communications Specialist interacts regularly with the client as a trusted functional advisor.

Duties

Act as lead in implementing an in-depth, enterprise-level Strategic Marketing Roadmap (SMR) for Army SHARP programs and services and ARD’s programs and services (including, but not limited to, Suicide Prevention, Personal Readiness & Resilience, and Alcohol & Substance Abuse).

Ensure themes, messages, and desired outcomes of the SMR are synchronized across all channels (including but not limited to paid, earned, and owned media, social marketing materials, and Strategic Communication Plan).

Establish concepts, directional touchpoints, toolkits, and required materials for the successful launch of the roadmap.

Monitor the success of the tactics and recommend decisions based on data to make SMR refinements and develop future SMR phases.

Manage vendors and their associated deliverables to ensure that they meet contract obligations.

Develop a Strategic Communication Plan to include themes, key messages, talking points, and measures of effectiveness for all ARD’s target audiences across the directorate’s major programs and initiatives.

Manage four sponsorship agreements and the corresponding monthly content for each sponsorship.

Develop Army SHARP communication and marketing materials supporting Army events/activities such as Sexual Assault Awareness and Prevention Month (SAAPM), Resilience in Focus/Action, and the Program Improvement Forum.

May work onsite at a client office location in Arlington, VA.
This may include occasional travel.

Qualifications

Minimum ten years of experience planning, developing, executing, and assessing social marketing campaigns. Well-versed in the stages of social marketing as well as social marketing benchmark criteria.

Minimum of a Master’s degree from an accredited college or university in either mass communication, marketing, advertising, public relations, health communications, or journalism.

Subject matter expertise in Strategic Communications.

Knowledgeable with Microsoft Office Suite and SharePoint
Strong work ethic with excellent organizational and interpersonal skills.

Self-starter with demonstrated leadership and team-building capabilities.

Ability to interface with executive-level clients
Exceptional written and oral communication skills.

It may require the ability to obtain a U.S. government security clearance.

Location

DC Metro Area

SCT Benefits:

401(k)
401(k) matching
Dental Insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Vision insurance

The individual in the position must be fully vaccinated against COVID-19 per EO 14042 and federal contract requirements, subject to company policy and exemptions for reasonable accommodation.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.