Membership Spotlight: John Arundel
About me, where I work: My name is John Arundel, and I am the Managing Director of Perdicus Communications, LLC, a premier public relations firm that I founded in 2020 after a 30-year career in journalism, starting at The Miami Herald and progressing to The New York Times, Washington Post, NBC and then as an editor and publisher at The Alexandria Times and Washington Life magazine. Our boutique PR firm is based in Washington and specializes in strategic communications, media relations, and brand management, helping our clients navigate the complex media landscape and enhance their public profiles.
How long have you been a PRSA member? I have been a proud member of the Public Relations Society of America (PRSA) since 2020.
How has your career benefited from being a PRSA member? Being a PRSA member has been instrumental in my career. The organization provides great opportunities for professional development, networking, and staying updated on industry trends. The resources and connections I’ve gained through PRSA have helped me advance my skills, grow my business, and build a strong network of industry professionals.
Fun Fact: In addition to my work in public relations, I have a keen interest in technology and AI. I am currently involved in various projects related to writing about and promoting my AI clients, and showcasing cutting-edge tech innovations.
How other members can connect with you: You can connect with me via email at john@perdicuspr.com or via my LinkedIn page, https://www.linkedin.com/in/joarundel/
Any tips or advice for new members? For new members, my advice is to take full advantage of the resources PRSA offers. Attend events, participate in webinars, and network with fellow members. Building relationships and continuously learning will significantly enhance your career in public relations.
What do you like most about being a member? What I love most about being a PRSA member is the sense of community. The ability to collaborate and share experiences with other PR professionals is invaluable. The support and knowledge-sharing within the community help everyone grow and succeed.
Who/what inspires you? I am inspired by leaders who are innovative and visionary. For instance, Dinakar Munagala, CEO and co-founder of Blaize, is a remarkable example of someone who pushes the boundaries of technology and business.
What are you reading or listening to? I am currently reading “The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution” by Walter Isaacson. It’s a fascinating read that delves into the history of technology and its pioneers.
Do you have any hobbies? Outside of work, I enjoy traveling and staying active through hiking and cycling.
Favorite place you’ve traveled? One of my favorite places I’ve traveled to is Kyoto, Japan. The blend of traditional culture and modern innovation is truly captivating.
A recent movie you watched that blew you away? A recent movie that really impressed me was “Dune.” The visuals, storytelling, and depth of the characters were extraordinary.
What excites you the most right now? Right now, I am incredibly excited about the potential of AI and its applications across various industries. The advancements in this field are poised to revolutionize how we live and work, and I am thrilled to be part of this transformative journey.