National Capital Chapter

PRSA NCC Seeks Pro Bono Client

November 12, 2021

WASHINGTON, D.C. — The Public Relations Society of America’s National Capital Chapter (PRSA NCC) pro bono committee is seeking proposals from nonprofits based in the greater Washington, D.C., region that have a need for the support of the chapter’s experts to effectively address a communications, branding or public relations challenge. The deadline for submissions is midnight on Friday, December 3.

“PRSA NCC’s pro bono committee allows the chapter’s public relations professionals to lend their time, talent and expertise to support a nonprofit in the Washington, D.C., metropolitan community through external communications efforts, as an adjunct to an existing team or infrastructure, for a two-year engagement,” said Lauren Lawson-Zilai, PRSA NCC president. “The PRSA NCC membership feels it is critical to give back to the community through shared knowledge and experience through public relations, guide the chosen nonprofit on a path to professional success, and provide them with the tools and resources they can use to implement a self-sustaining communications strategy for years to come.”

While the committee will consider all submissions, special consideration will be given to applications from nonprofits whose missions involve early childhood, women, food insecurity, homelessness or social justice. Following the RFP process, the PRSA NCC’s pro bono committee will conduct a formal review process and select candidates for interviews. The organization PRSA NCC selects will receive communications consulting, training and services aligned with the organization’s needs. Support will include the creation of PR and digital materials; services such as media training; strategic counsel; and an audit of the nonprofit client’s communications structure. Additionally, the pro bono efforts will include identifying the key communications goals for the nonprofit client and support branding and marketing initiatives as needed.

PRSA NCC’s pro bono client since 2018 has been Mary’s Center, a community health center that has served people of all ages, incomes and backgrounds in the Washington, D.C. metro area for more than 30 years. For additional information and to view the application, visit

Joellen Leavelle and Jasmine Jones
Pro Bono Co-Chairs

About PRSA’s National Capital Chapter
The PRSA National Capital Chapter (PRSA NCC) is an association of communications professionals in the Metropolitan Washington, D.C. region. As the largest PRSA chapter in the country, NCC advances the local communications profession by fostering collaboration, enhancing knowledge and skills, and creating connections through robust, up-to-date, and inclusive educational, networking, and professional growth opportunities. For more information, please visit, or connect with us on LinkedIn, Twitter and Facebook. Share about the submission process on social using the hashtag, #PRSANCC.