Price range: $16.00 through $28.00
Wikipedia says anyone can edit its pages—but there’s a big asterisk when it comes to company or client pages. Join PRSA NCC and Bill Beutler to learn how PR pros can navigate the rules and still get results.
Speaker: Bill Beutler, Founder of Beutler Ink
Description
Wikipedia is the world’s most trusted information source, shaping Google search results, informing AI-generated content, and providing background for journalists. Yet, for communications professionals, navigating its rules can feel like a minefield.
With seven billion monthly views, Wikipedia is where reputations live—but it’s an earned, not owned, platform. Understanding its guidelines on conflict of interest, sourcing, and notability is essential for managing a client’s presence effectively and ethically.
In this presentation, Bill Beutler, founder of Beutler Ink and a leading expert in ethical Wikipedia consulting, will share best practices for engaging with Wikipedia and answer key questions, including:
- How do Wikipedia’s conflict-of-interest rules impact PR professionals?
- What makes a subject notable enough for a Wikipedia article?
- How can companies address outdated or negative information?
- What are the risks and rewards of having a Wikipedia presence?
By the end of this session, you’ll be equipped with the knowledge to advise clients on Wikipedia strategy with confidence.
Additional information
| Membership Status | Non-Member, PRSA NCC Member |
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