Navigating the New Frontier: PRSA’s Updated AI Ethics Guidelines for PR Pros

It’s 3 pm on Friday, deadlines are looming, and you need to draft multiple versions of a critical client announcement. You open ChatGPT, paste in some background information, and within seconds, you have a polished first draft. Crisis averted. Deadline met. Weekend saved.

But then the questions start creeping in: Did you just accidentally expose confidential client information to a third-party platform? Could that AI-generated executive quote come back to haunt your organization? If a journalist asks who wrote this content, what exactly are you supposed to say? And more fundamentally—was what you just did ethical?

If you’ve found yourself in this situation or fear it might happen to you, you’re not alone. PR and communications professionals across the industry have been navigating AI adoption in real-time, making judgment calls in the moment, hoping for the best, and crossing their fingers that they won’t become the cautionary tale in someone else’s ethics presentation.

Join the PRSA National Capital Chapter as we host Prof. Cayce Myers for an essential webinar that will equip you with the knowledge, frameworks, and practical guidance you need to use AI ethically, strategically, and confidently in your daily work. The event will focus on the updated “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners” released by PRSA in October 2025.

Learn more about:

• When and how to disclose use of AI in content, visuals, hiring, reporting, and contracts
• Best practices for immediate actions you can take across AI literacy, privacy protection, responsible use, and bias awareness
• How to assess vendors, train teams, form cross-functional groups, and ensure humans are in the loop
• Additional regulatory details, including a deeper focus on copyright, trademarks, FTC disclosure requirements, state-level laws, and international regulations
• A shift in framing that positions PR professionals as leaders and ethical gatekeepers, assessing “AI as an embedded systems requiring oversight” versus” AI as a risky tool“

Our featured speaker, Dr. Myers, is one of the experts who developed the updated “Promise & Pitfalls” guide. Cayce Myers, Ph.D., LL.M., J.D., APR, is a professor and the Director of Graduate Studies in the School of Communication at Virginia Tech.