Podcasting How-To: Secrets to Interviewing & Narrating; Marketing a Launch

Description

During initial planning for a branded podcast, you must decide on its format and how it will appeal to your target audience. Podcast strategists often examine their brand’s pipeline of both content and talent, helping them determine whether the podcast will feature interviews or just scripted narration. In any case, you must ensure your hosts know the proper storytelling techniques for being the voice of your branded podcast.

More importantly, the road to success starts with a well thought out podcast production and marketing plan. In this virtual workshop, speakers will cover how to create a regular production cadence, recommendations for which major podcast directories you should consider, and what goes into crafting a robust marketing campaign. Speakers will cover what marketing tips can best position a new podcast to have staying power and attract both new subscribers and sponsors.

Workshop Agenda

Session 1: The Art of Interviewing and Narrating
•  Fred Dews, Managing Editor of Podcasts and Digital Projects, The Brookings Institution
•  Hilary Sutton, Content Marketing Consultant, McKinley Marketing Partners and Host, Hustle & Grace with Hilary Sutton podcast

Session 2: Launch Campaigns, Promotion, and Creating Sustaining Power
•  Pedro da Costa, Reporter, Market News International and Columnist, Forbes & MarketWatch
•  Charlie Birney, Co-Founder, Podcast Village