PRSA

PRSA

National Capital Chapter

The Art and Science of Op-ed Preparation and Pitching

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Price range: $20.00 through $32.00

A skillfully crafted op-ed has the power to educate, raise awareness, and reshape perspectives on a large scale. Such will become increasingly important as campaign season ramps up and organizations seek to share their perspectives on important issues. Before you can start, you need a solid understanding of the format and framework for a compelling op-ed.

Speakers:

  • Peter Stanton, Founder and CEO, Stanton Communications
  • Donna Leinwand-Leger, Senior Advisor, Stanton Communications
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Description

A skillfully crafted op-ed has the power to educate, raise awareness, and reshape perspectives on a large scale. Such will become increasingly important as campaign season ramps up and organizations seek to share their perspectives on important issues. Before you can start, you need a solid understanding of the format and framework for a compelling op-ed.
Formulas serve as indispensable tools. They help us stay consistent and efficient as writers, and they can mean the difference between good and great op-ed writing. Whether you’re at the outset of your career or a seasoned professional, adopting the formula for compelling op-eds can help you get your point across clearly and convincingly.
Two communications pros share their experience and ideas. One has reviewed thousands of op-ed submissions and made the decision whether to accept or decline. The other has written innumerable such submissions and suffered or smiled once the editorial decision was made.

Donna Leinwand-Leger is the former managing editor of USA TODAY, the nation’s largest circulation daily newspaper and a top distributor of digital news. Prior to that position, she was a working journalist covering breaking news, natural disasters and war. Donna currently serves as a senior advisor to Stanton Communications.

Peter is founder and CEO of Stanton Communications based in Washington, D.C and serving clients around the world. He is an APR in the Public Relations Society of America and a member of The National Press Club in Washington, D.C.

Additional information

Membership Status

Non-Member, PRSA NCC Member

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