PRSA

PRSA

National Capital Chapter

Two Steps Ahead: Building Communications Strategies for Highly Regulated Industries

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$28.00 – $40.00

A comprehensive communications strategy is essential to any company’s success—particularly ones that face increased scrutiny. Hear from PR pros about the most important communications tactics for highly regulated industries.

Speakers:

  • Lauren Bianchi: Senior Vice President, Public Affairs & Strategic Initiatives, Consumer Bankers Asociation
  • Cassie Boehm, Senior Account Supervisor, Adfero
  • Joe Maloney, Vice President, Public Affairs, Washington Commanders
  • Jonathan Michaels, Senior Vice President, Strategic Development and Government Affairs, Sightline Payment
  • Caroline Ponseti, Senior Director, The Herald Group
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Description

A comprehensive communications strategy is essential to any business’s success, but it takes on a whole new meaning for companies in highly regulated industries, which face increased scrutiny from regulators, policymakers, and even the public.
During this panel discussion, you’ll learn how to build a successful communications strategy from PR professionals across highly regulated industries like sports betting, payments, professional sports, alcoholic beverages, and more.
We’ll explore strategies and tactics like:
  • Utilizing communications tactics to build trust with regulators, policymakers, and the public.
  • Getting ahead of the message by balancing proactive and defensive strategies.
  • Navigating the media landscape, including building reporter relationships, shaping news stories, and developing a crisis communications protocol.
  • The importance of nuanced messaging and message discipline.
  • Thinking two steps ahead so you’re prepared for potential challenges like unfavorable news stories or regulatory backlash.

About the Speakers:

Click here to view speaker bios

Lauren Bianchi: Senior Vice President, Public Affairs & Strategic Initiatives, Consumer Bankers Asociation

 

 

Cassie Boehm, Senior Account Supervisor, Adfero

 

 

Joe Maloney, Vice President, Public Affairs, Washington Commanders

 

 

Jonathan Michaels, Senior Vice President, Strategic Development and Government Affairs, Sightline Payment

 

 

Caroline Ponseti, Senior Director, The Herald Group

Additional information

Membership Status

Non-Member, PRSA NCC Member

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