PRSA NCC ANNOUNCES GIRLS INC. DC AS ITS NEW PRO BONO CLIENT
FOR IMMEDIATE RELEASE
May 24, 2022
PRSA NCC Pro Bono Committee Offers PR Expertise to local Nonprofit
The Public Relations Society of America’s National Capital Chapter (PRSA NCC) announced today that it has selected Girls Inc. of the Washington, DC Metropolitan Area (www.girlsincdc.org) as its new pro bono client. Since its launch in 2004, Girls Inc. DC has inspired girls in the DC area to be strong, smart, and bold.
Robert Krueger, President of PRSA NCC, said, “We are pleased to begin a partnership with Girls Inc. DC because we share a broad commitment to diversity, equity, and inclusiveness in our professions and the communities we live in and serve. Our PRSA work will have a significant impact and help strengthen Girls Inc. DC communications resources.”
As PRSA NCC’s pro bono client, Girls Inc. DC will receive communications support with the goal of helping ensure that Girls, Inc. has the tools it needs to create a sustainable plan for long-term communications success. PRSA NCC will provide Girls Inc. DC with services that include a comprehensive communications audit to better understand and evaluate their goals, efficacy and reach; media outreach and public relations support for its programming and fundraising events, support with the development of a message platform; boilerplate materials that can be used in external communications and more.
Girls Inc. DC, incorporated in 2004 and in 2010, was the first Girls Inc. affiliate in the U.S. to be located on a college campus, Howard University. Launched as an affiliate to the national Girls, Inc. organization, Girls Inc. DC believes that girls are powerful and critically important to their communities and focuses its work on middle school girls in the metropolitan DC area. The Girls Inc. Experience is based on offering trusted mentoring relationships in girls-only spaces that provide physical and emotional safety, high expectations and mutual respect, underpinned by research-based programming based on proven curricula and experiences that support girls to achieve measurable outcomes.
Dr. Heather Hairston, Executive Director of Girls Inc. DC, said, “We are incredibly honored to have been awarded this opportunity to leverage and work with the talented communications professionals of the National Capital Chapter of the Public Relations Society of America. Their tools and resources will enable us to increase our visibility and elevate our message in and around the community so that we can increase the number of girls and young women served by our programs and partnerships. This partnership is especially critical as we respond to the immediate needs of young people following disruptions to learning and their losses during the COVID-19pandemic.”
Girls Inc. DC helps girls discover their potential and helps companies connect with talent to build more diverse workforces. Their signature programs include after-school programs; holiday and summer camps, STEM & leadership academies and the Fortune Leadership Group.
A rigorous comparative study in 2017 by the American Institutes for Research (AIR) found that Girls Inc.’s comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and develop skills and instill leadership characteristics. This approach – the Girls Inc. Experience – is the foundation of Girls Inc programming. At Girls Inc., leadership development is evident in every girl’s experience, regardless of age or curriculum. The AIR assessment shows participation in Girls Inc. programming makes a measurable and marked difference in the lives of girls.
From 2018-2021, the PRSA NCC’s’s pro bono client was Mary’s Center, a community health center serving close to 60,000 people of all ages, incomes, and backgrounds in the Washington, DC metropolitan area. Lyda Vanegas, Vice President of Marketing and Communications, said, “The PRSA pro bono team has been one of the most professional and skilled groups of people I’ve worked with at Mary’s Center. It amazed me to see how seriously they took their commitment to work with our organization as their pro bono client, and how consistent they have been during our time with PRSA.”
About PRSA NCC
The National Capital Chapter of the Public Relations Society of America was chartered by PRSA on December 4, 1949.and is one of the oldest and most diverse chapters in the nation, comprised of agencies, non-profits, associations, federal government offices, military, and independent practitioners. It is the essential network for PR practitioners in the Washington, DC area. PRSA is the world’s largest organization for public relations professionals with close to 32,000 professional and student members. PRSA-NCC is the most active chapter with more than 1,100 members and 40-plus events each year. To learn more, visit www.prsa-ncc.org
About Girls Inc. DC
Our vision: empowered girls in an equitable metropolitan Washington, DC. As one of 79 Girls Inc. affiliates in the U.S., we advance girls’ rights and opportunities through direct service and advocacy, based in the belief that every girl deserves to grow up healthy, educated, and independent. Girls Inc. DC programs have included after school, spring break camps, STEM and leadership academies and the Fortune Leadership Group. From 2014 to 2019, Girls Inc. DC served more than 1,300 girls in the metropolitan DC area. To learn more, visit http://www.girlsincdc.org