National Capital Chapter

PRSA-NCC Blog
Goals and Guidelines


The PRSA-NCC Blog was created for DC-area chapter members and thought leaders in public relations and communications to share their opinions and best practices on relevant topics to the professional community. It is integrated within the prsancc.com website as a continuum of the expertise and diversity offered by the membership of the NCC and the communications community.

The goals of the PRSA-NCC blog are summarized as follows:

  • Inform our members and the communications community in DC on ideas and best practices in the fields of public relations/strategic communications, also introducing them to new or improved methods of practice.
  • To foster conversation and discussion on relevant issues and tackle controversies when valuable to the PR community.
  • To encourage the principles of the accredited in PRSA designation: use of research, planning, implementing, and evaluation; applying ethics and law; managing issues and crisis communications; leading the PR function; and, managing relationships.

The expression of critical opinions, new propositions and innovative thinking is encouraged, provided they are backed by credible evidence and relate to the main goals this blog seeks to address.

PRSA-NCC Blog Guidelines

PRSA-NCC welcomes blog submissions from members and other contributors who are interested in providing content that can be useful for public relations practitioners and are not viewed as self-promotional or commercial. Submissions are not a guarantee of posting. All submissions will be vetted by the NCC blog editors who will make changes when necessary for readability and formatting.

Industry service providers are encouraged to join the chapter or become one of its sponsors, as a demonstration of support and commitment to PRSA-NCC before submitting a blog. Contributions by individuals or organizations that are not located or based in the Washington, DC-area will be considered if accompanied by a rationale for why the submission belongs on the NCC website.

While the posts are the opinion of the author, submissions that demean individuals, companies, professions or businesses will not be accepted. The purpose of the blog is both to advance the profession and provoke intelligent two-way discussions among peers.

Helpful Tips and Best Practices

  • Length should be no longer than 500 words. Blogs exceeding 500 words should be written as a two-part submission, and will be considered as such. Two-part submissions should be prepared as stand-alone submissions so each can be read and understood independent from the other.
  • Submissions should include subheads and paragraph breaks (if appropriate) to avoid the appearance of a “wall” of text
  • Authors should use a conversational tone and show personality in writing
  • Posts should include appropriate links to other content and resources
  • Author should submit images when possible along with caption and permission information

Mentions of a company/website within a post and/or in the author byline are allowed, but posts cannot overtly promote a product, event/conference, or business

Submission Process

  • For scheduling purposes, anyone interested in submitting a blog should contact the chapter beforehand. The lead time between submitting and publishing could take between four-eight weeks, depending on the current schedule. Authors should submit a Word document and images to info@prsa-ncc.org
  • Word document should include:
    • Author name and title and full contact information (including office/mobile numbers)
    • Blog Post title
    • Blog Post
    • Links if applicable, hyperlinked in the body of the blog post
    • Social media links for the author as well as any organization represented
  • Image should be accompanied by caption and permission information
  • The post will be scheduled and the author notified upon publication

Promotion

  • The post will be included on the PRSA NCC home page
  • Once the blog is published, PRSA NCC will post to chapter social media channels
  • All contributors are encouraged to share posts on their social channels

 If you have any comments or questions, please contact the chapter at info@prsa-ncc.org.

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